Commerce product discovery solutions
Commerce product discovery solutions
On an ecommerce website or application, Coveo for Commerce provides three product discovery solutions: Search, Product listings, and Recommendations. This article introduces each one, how visitors experience it, and the machine learning (ML) models behind it. Most storefronts use all three. It’s intended for developers building storefronts, merchandisers tuning product rankings, and administrators configuring the platform.
This article doesn’t cover the configuration that the three solutions share, such as indexing your catalog data, defining commerce fields, or logging commerce events. For step-by-step implementation guidance, see the What’s next section.
Search
The Search product discovery solution allows visitors to find products by entering keywords in a search box.
Visitors enter a search query, which is matched against the searchable product inventory. Returned products are shown on a search results page, where visitors can further refine their search by applying filters or other sorting options, which are powered by the Facet Generator feature.
The search experience is powered by Coveo Machine Learning (Coveo ML) models that leverage visitor interactions to provide the most relevant results to each unique individual.
Search pages use Predictive Query Suggestion (PQS) or Query Suggestion (QS) models to suggest personalized queries as visitors type in the search box. To rank results, they use Intent-Aware Product Ranking (IAPR) models, which adapt to visitor intent in real time, or Automatic Relevance Tuning (ART) models, which favor the products that performed best for similar visitors in the past.
The Search product discovery solution can be implemented on your digital storefront by configuring your search page. Once implemented, merchandisers can use the Coveo Merchandising Hub (CMH) to manually tune the ranking of search results for given queries. Using the CMH, merchandisers can also assess the performance of their search pages and make data-driven decisions to improve the search experience. See Search manager for details and instructions.
Product listings
The Product listings product discovery solution allows visitors to browse products by navigating through categories and facets.
In digital commerce, visitors often navigate your product inventory by browsing through categories and applying filters to refine the product list. The Product listings solution uses Coveo ML to enhance product ranking on listing pages.
Listing pages use Automatic Relevance Tuning (ART) models to rank products based on previous visitor interactions, displaying the most successful products for similar visitors at the top.
The Product listings product discovery solution can be implemented on your digital storefront by configuring listing pages. Once implemented, merchandisers can manually tune the ranking of products on listing pages by using the CMH. Using the CMH, merchandisers can also assess the performance of their listing pages and make data-driven decisions to improve the product discovery experience. See Product listings manager for details and instructions.
Recommendations
The Recommendations product discovery solution allows visitors to discover products by showing personalized recommendations throughout their browsing journey. Recommendations are displayed in slots that can be integrated in various locations on your digital storefront, such as the home page, product detail pages, or cart page.
Recommendations display the most relevant products to each visitor using Coveo Product Recommendation (PR) models. These models leverage multiple strategies to match recommendation scenarios to where visitors are in their buying journey.
The Recommendations product discovery solution can be implemented on your digital storefront by configuring recommendation slots. Once implemented, merchandisers can manually tune product recommendations using the CMH. Merchandisers can also assess the performance of their recommendation slots and make data-driven decisions to improve the product discovery experience. See Recommendations manager for details and instructions.
What’s next
Implement each product discovery solution on your storefront:
Once implemented, merchandisers can tune and report on each solution in the Coveo Merchandising Hub: