Boost rules for product listing pages

This is for:

Merchandiser

In the Product listings manager of the Coveo Merchandising Hub (CMH), merchandisers can define Boost ranking rules to make specific products appear higher on Product listing page (PLP).

These criteria are based on product attributes available in the indexed metadata, such as brand, category, or price.

Boost ranking rules can apply to all PLPs or to a specific PLP.

Boost rules | Coveo

Use case examples

Boost ranking rules can be used to address a variety of use cases. Here are a few examples:

  • Boost promoted products: Raise the ranking of products that are part of a specific promotion.

  • Feature specific brands: Boost the ranking of products from specific brands in a given category page.

  • Feature high-margin products: Enhance the ranking of products with higher profit margins.

  • Highlight new arrivals: Increase the visibility of newly added products to the inventory.

  • Boost high stock products: Promote products that have a high inventory to encourage sales.

Prerequisites

To create rules, merchandisers must make sure that they have chosen the correct tracking ID to ensure that their changes impact intended listing pages.

Create a boost rule

To create a rule:

  1. In the CMH, access the Product listings manager.

  2. From the navigation tabs, select Ranking rules.

  3. Click Create ranking rule, and then, depending on whether you want to apply the boost rule to a specific listing page or to all pages, select the appropriate option.

  4. Select the Locale for which the boost rule will apply, and then click Done. By default, a rule applies to all available locales.

  5. Select the Listing page to which the boost rule will apply, and then click Done. Note that if you selected to apply the boost rule to all listing pages, you won’t be able to select a listing page.

  6. Under Choose an action, select Boost.

  7. Under Attribute, select the attribute on which you want to apply the boost rule. For example, if you want to affect ranking of products based on the color attribute, select color.

  8. Under Operator, select the operator that you want to use.

  9. Under Value, select the attribute value on which you want to apply the boost rule. For example, if you want to affect ranking of products based on the color attribute, enter the color value that you want to use, such as red. Note that you can select multiple values for the attribute.

  10. Under Boost strength, select how much you want to affect the ranking of products.

    Important

    The extent to which the products are affected by a given strength value depends on other ranking rules that are applied to the same PLP.

    The more ranking rules are applied to a PLP, the more the strength value must be increased to have a significant impact on the products.

  11. (Optional) If you want to add more attribute-value pairs to the boost rule, click Add attribute and repeat the process.

  12. Click Done.

    Tip
    Leading practice

    You can preview the effect of your rules by using the Preview panel on the right side of the page. You can use this panel to see how the rule affects the products on the listing page for a given locale.

  13. Review the rule configuration, and then click Publish.

  14. In the Publish now panel, enter a meaningful name for the rule.

  15. Click Publish. The rule is created and now applies.

Manage existing boost rules

To manage an existing boost rule:

  1. In the CMH, access the Product listings manager.

  2. From the navigation tabs, select Boost rules.

  3. Locate the rule you want to manage.

  4. Click Modify. You can now decide to edit the rule or delete it.