Coveo Product Listing Manager

This is for:

Merchandiser

The Product Listing Manager (PLM) is a Coveo Merchandising Hub (CMH) feature that allows the organization of Coveo Product Listing Page (PLP) content. Unlike other platforms that limit relevance management to search pages or require Content Management System (CMS) integration for arranging content, the PLM is designed to simplify the process. It allows managing product listings, enabling merchandisers to monitor, curate, and edit listing page content effectively and optimize the product discovery experience.

In this documentation, you’ll find information and insights on how to effectively utilize the PLM to enhance your ecommerce merchandising capabilities.

Key Features of the Coveo Product Listing Manager

  • Direct Integration:

    • Seamlessly manage your product listings directly from the Merchandising Hub without needing additional tools or platforms.

    • Ensure real-time updates and synchronization across your product inventory and merchandising rules.

    • Benefit from an intuitive interface designed for ease of use, reducing the learning curve and increasing productivity.

  • Customizable Rules:

    • Craft precise and dynamic rules to tailor your product listings to meet specific merchandising goals.

    • Create rules to pin, include, exclude, boost, or bury products in the results lists, giving you full control over product visibility and prioritization.

    • Utilize advanced operators to refine your product filtering criteria.

    • Leverage conditions based on product attributes such as category, price, ratings, and availability for targeted merchandising strategies.

  • Global and Page-Specific Rules:

    • Implement rules that apply universally across your entire site to maintain consistency in product listings.

    • Customize rules for specific pages or sections to cater to unique audience needs or promotional campaigns.

    • Flexibly adjust rule scope and priority to balance global and localized merchandising objectives.

  • Performance Metrics:

    • Access comprehensive analytics to monitor the performance of your product listing pages.

    • Track key metrics such as click-through rates, conversions, and revenue to evaluate the impact of your merchandising strategies.

    • Use data-driven insights to optimize your rules and continuously improve the effectiveness of your product listings.

Product listing manager main page

The PLM main page provides merchandisers with an overview of all listing pages associated with the selected catalog and displays several common metrics, such as the number of products displayed on a listing page, the number of rules applied, and some performance metric information.

Product listings manager main page in focus | Coveo Merchandising Hub

Tracking ID

The tracking ID is a unique identifier assigned to each listing page, essential for accurate performance tracking and analytics. By linking your catalog with its storefront association, the tracking ID enables detailed monitoring of user interactions and page performance. This association ensures that activities related to the listing page are precisely recorded, facilitating comprehensive analysis and reporting.

The primary function of the tracking ID is to help monitor key metrics such as page views, click-through rates, conversions, and revenue generated from the listing page. By associating tracking IDs with specific pages, you can segment data effectively and gain valuable insights into the performance of individual listings.

Each listing page automatically receives a unique tracking ID when created, embedded within its configuration settings. It is crucial to use the correct tracking ID to maintain data integrity and consistency. You can select the tracking ID from the listing page within the Merchandising Hub.

For more detailed information on using and managing tracking IDs, refer to the Tracking ID documentation.

Locale Selector

The locale selector enables merchandisers to switch between different listing pages based on the locale associated with each catalog. Listing pages are generated by associating them with a catalog, and each catalog is tagged with a locale defined by a combination of language, country, and currency. This setup allows the Coveo Merchandising Hub (CMH) to offer a locale picker, facilitating the selection of listings according to the catalog’s locale.

Example

For instance, consider a brand called ACME, which has two distinct catalogs. The first catalog caters to English speakers in Canada using Canadian currency, identified by the locale en-ca-cad. The second catalog serves French speakers in Canada, also using Canadian currency, marked by the locale fr-ca-cad.

When a user accesses the CMH, they can choose between the two locales to view the corresponding listing pages.

Since listing pages are intrinsically linked to a specific catalog and its corresponding locale, the locale picker enables users to seamlessly switch between English and French listings. This ensures that users can view product listings in their preferred language and currency, enhancing their browsing experience.

This feature is for businesses operating in multilingual and multi-currency markets, ensuring that product listings are relevant and accessible to a diverse audience.

The search bar allows merchandisers to search for specific listing pages by name or the rules that apply to them.

Listing page rules

Rules are the core components of the PLM, enabling merchandisers to define the behavior and appearance of product listings. These rules encompass a wide range of functionalities, including pinning products, filtering products based on specific criteria, and adjusting product rankings. By configuring rules, merchandisers can customize product listings to align with their merchandising strategies and objectives.

Rules can be applied to all listing pages or specific listing pages.

Priority of rule operations

When working with the PLM, it’s important to understand the priority of rule operations:

  1. Pins: Customized pinning of products.

  2. Exclude: Exclusion rules to prevent specific products from appearing.

  3. Include: Inclusion rules to explicitly feature products.

  4. Boost/Bury: Adjust the ranking of products.

Pins take precedence over exclusion and inclusion rules, while exclusion rules take precedence over inclusion rules. Boost and bury rules are applied after the inclusion and exclusion rules.

Note

Currently, global pins aren’t allowed to avoid conflicts with exclusion rules.

Filter rules

Facet filtering still applies to pinned products, but it’s not the same as exclusion rules. Pins can override facet filtering.

Include or exclude products

Every product listing page should come with inclusion configurations from the catalog’s ec_listing field. While you can’t edit this definition from the UI, you can add rules to include and exclude products, tailoring the content based on various product attributes (for example, promotion tags, categories, or lists of SKUs).

For example, a page featuring 'Surf' items on promotion might include and pin a kayak in slot 4 for cross-selling. You can also copy and paste a list in the form, making it easier to add multiple SKUs when manually creating a blank page.

In cases of include and exclude conflicts (for example, including and excluding the same product), exclusion rules take precedence.

Ranking rules

Pins vs. featured results

You can utilize the 'Pins vs. Featured Results' feature through drag-and-drop or by using the form. This streamlines the process of pinning products, eliminating the need to find products in the current ranking list and scroll through items.

Please note that this feature doesn’t yet support multi-value. Each pin needs to be added separately. Pins will apply only to the first 300 products or the first page of results in the preview panel for performance reasons.

Boost or bury products

Similar to the query pipelines' result ranking, you can assign values between 0-1000 points with a softness indicator. The preview panel highlights any movements in the ranking, indicating how many slots the product has moved (for example, plus or minus).

All boost and bury rules accumulate to impact the products. You can access a ranking details view to see all the different boosts that apply to each product on a page.

Warning for A.I. Override

A warning will appear if the manual boost value exceeds the ranking modifier set on ART (Automatic Relevance Tuning). This warns users that excessive manual boosts could reduce the effectiveness of AI-driven performance.

Performance metrics

The performance metrics section provides insights into the performance of the listing page, including the number of products displayed, the number of rules applied, and the number of pinned products. This data is essential for evaluating the effectiveness of merchandising strategies and identifying areas for improvement.

To access the performance metrics for a specific listing page, click 'View' at the end og the listing page row.