CMH Product listings manager

This is for:

Merchandiser

The Coveo Merchandising Hub (CMH) Product listings manager is a tool designed to empower merchandisers to strategically influence and control products displayed on Product listing pages (PLPs) on a Coveo-powered commerce storefront.

With this tool, merchandisers can optimize the browsing experience by manipulating product listings for specific categories. It lets them create merchandising rules that directly affect product placement and prominence. This ensures that merchandisers can tailor PLPs to meet specific business objectives and customer needs.

In addition, the Product listings manager offers performance metrics to enable continuous improvement and tailored strategies sought out by merchandisers, providing insights into user behavior and PLP performance.

Product listings manager main page

The Product listings manager main page provides merchandisers with an overview of all categories and PLPs associated with a specific storefront. It also provides merchandisers with access to merchandising rules and performance metrics for each PLP.

Anatomy of the Product listings manager main page | Coveo

1

The Tracking ID and Locale selectors enable merchandisers to choose the tracking ID and locale combination to scope the listing pages displayed in the Product listings manager.
See Tracking ID and locale selectors for more information about tracking IDs and locales.

2

The search bar allows merchandisers to search for specific PLPs or rules within the Product listings manager.

3

The navigation tabs allow merchandisers to switch between different sections of the Product listings manager.

4

By default, the Listing page row displays the PLPs with the highest revenue for the selected combination of tracking ID and locale. It’s also possible to sort the PLPs using the arrow icons next to each column header.

5

For each PLP listed in the Product listings manager, key performance metrics are displayed to provide insights into the performance of the page.
See Performance metrics for more information about the metrics displayed in the Product listings manager.

The navigation tabs enable merchandisers to switch between different sections of the Product listings manager. More specifically, the tabs provide access to the following sections:

  • Listing pages: Displays all PLPs for the selected combination of tracking ID and locale.

  • Filter rules: Displays the filter rules created for the selected combination of tracking ID and locale.

  • Ranking rules: Displays the ranking rules created for the selected combination of tracking ID and locale.

Product listings manager rules

Product listing manager rules allow merchandisers to refine PLPs by setting specific guidelines that affect how products are displayed. These merchandising rules are designed to optimize search relevancy and user experience, ensuring that each PLP yields the most appropriate and strategically beneficial results. These rules can be implemented globally across all PLPs or applied to specific ones.

Below are the types of rules that can be implemented:

  • Filter rules: Filter rules allow merchandisers to define conditions that filter products based on specific product attributes. More specifically, merchandisers can create include and exclude rules to control which products are displayed on PLPs.

    • Include rules: Force specific products to be returned.

    • Exclude rules: Prevent specific products from appearing. You can see Exclude rules as a blacklist of products that shouldn’t appear on PLPs.

  • Ranking rules: Ranking rules enable merchandisers to adjust the ranking of products on PLPs based on predefined criteria. More specifically, merchandisers can create boost, bury, and pin rules to promote and demote products on PLPs.

    • Boost: Raise the ranking of specific products.

    • Bury: Decrease the ranking of specific products.

    • Pin: Force specific products to appear at predefined positions on PLPs.

Priority of rule operations

When working with rules in the Product listings manager, it’s important to understand the priority of rule operations. Here is the order in which rules are applied:

  1. Pins: Pins have the highest priority and are applied first.

  2. Exclude: Exclusion rules are applied next, taking precedence over inclusion rules.

  3. Include: Inclusion rules are applied after the exclusion rules.

  4. Boost/Bury: Boost and bury rules are applied last, after the inclusion and exclusion rules.

Product listing pages

PLPs can be created and configured within the CMH to display your products available for purchase. These pages enable customers to browse, filter, and sort products, enhancing their shopping experience and simplifying the selection process.

Note

To streamline the onboarding process and avoid manually creating multiple listing pages in the CMH, you can use the Listings Configurations endpoints to create multiple listing page configurations simultaneously.

For more details, see Creating listing configurations.

Create a new product listing page

To create a single product listing page:

  1. In the CMH, access the Product listings manager.

  2. At the top right, select the Tracking ID and Locale from the respective drop-down lists for which you want to create a product listing page.

  3. At the bottom left of the Product listings manager page, click Create a listing page.

  4. In the Page name field, enter a name for your listing page.

    • The name you enter will appear in the Product listings manager, making it easy to identify and manage your page later.

  5. In the Page URLs field, enter https:// followed by the website where your product listing page will appear.

    • The configuration of listing pages supports multiple URLs.

Important

A product listing page must contain at least one filter rule defining the product category in which to display the products.

Once completed, your listing page will become active and appear in the Product listings manager. You can now begin to create and manage the pages filter and ranking rules.

Product listing page configuration

In this section of the CMH, merchandisers can modify settings for their PLPs, including page names, locales, and URLs. Additionally, merchandisers can create or modify the filter rule for the page category.

To access the configuration page:

  1. In the CMH, access the Product listings manager.

  2. Select View at the end of any PLP listed.

  3. From the navigation tabs, select Configuration.

From here you can modify or delete the page settings or filter rules.

Performance metrics

This section focuses on the key performance metrics available for each PLP listed on the Performance metrics page of the Product listings manager.

To access the Performance metrics page, in the Product listings manager, select View at the end of any PLP listed. You’ll then see the following sections:

Listing-specifc metrics in search manager

Hero metrics

Hero metrics are the key performance indicators prominently displayed at the top of the Performance metrics page.

Metric Definition

Clickthrough rate

The percentage of times a product was clicked when the PLP was viewed.

Revenue

The revenue of products attributed to the PLP, including taxes, shipping costs, and discounts.

Conversion rate

The percentage of visits which converted for the PLP.

"Collected data" metrics

The Collected data metrics section provides a comprehensive overview of user interactions and activities for a PLP. These metrics are essential for understanding how a PLP is performing and how users are engaging with it.

Metric Definition

Views

The number of times the PLP was viewed. Additional interactions like facets and page navigation will also increment this count.

Visits

The number of visits during which the PLP was viewed.

Visitors

The number of unique visitors, as tracked in their browser, who viewed the PLP.

Products

The number of products shown on the PLP.

Clicks on products

The number of times any products were clicked on the PLP.

Purchases

The total number of purchases that are attributed to the PLP.

"Analyzed data" metrics

The Analyzed metrics section is used for evaluating how well the PLP engages visitors and drives desired actions, such as clicks and purchases.

Metric Definition

Average click rank (ACR)

The average position of clicked products on the PLP.

Revenue per visitor (RPV)

The average revenue obtained per visitor who viewed this PLP.

Average order value (AOV)

The average revenue per purchase attributed to the PLP.

"Product metrics" metrics

The Product metrics section displays the performance of individual products shown on the PLP.

Metric Definition

Revenue

The net revenue attributed to the product.

Clickthrough rate

The percentage of times this specific product was clicked when the PLP was viewed.

Conversion rate

The percentage of times this specific product was purchased when the PLP was viewed.

Ranking position

The average position of this specific product on the PLP.

Time comparison

The CMH enables merchandisers to compare data for predetermined sets of time. To switch between the different time periods, click the drop-down menu in the upper-right corner of the Performance metrics page.

CMH time comparison picker | Coveo

The following time periods are available:

Metric timeline Description

All time

Sum of all the data since the first recorded metric.

Compare last 7 days

Provides a comparison of the last 7 days of data with the preceding 7 day period.

Compare last 28 days

Provides a comparison of the last 28 days of data with the preceding 28 day period.

Metric cut-off times

Coveo uses a cut-off time of 23:59:59 UTC for data processing or reporting, which can affect other time zones due to the nature of how time zones work in relation to Coordinated Universal Time (UTC).

A rolling data preview period means that new numbers will be visible every day once both periods are available.

Example

A user in Montreal, Canada, operates in the Eastern Time Zone. The Eastern Time Zone is either UTC-5 (Eastern Standard Time, EST) or UTC-4 (Eastern Daylight Time, EDT), depending on whether daylight saving time is in effect. The UTC cut-off of 23:59:59 translates to 18:59:59 (6:59:59 PM) Montreal time.