Product listings manager

This is for:

Merchandiser

The Coveo Merchandising Hub (CMH) Product listings manager is a tool designed to empower merchandisers to strategically influence and control the products which are displayed on product listing pages (PLPs) within a Coveo-powered commerce storefront.

With this tool, merchandisers can optimize the browsing experience by manipulating product listings for specific categories. They can create merchandising rules that influence product placement and visibility, as well as manage the available filters shown to visitors. This ensures that merchandisers can tailor PLPs to meet specific business objectives and customer needs.

The Product listings manager also offers performance metrics to enable continuous improvement and tailored strategies sought out by merchandisers, providing insights into user behavior and PLP performance.

Product listings manager main page

The main page of the Product listings manager provides merchandisers with an overview of all categories and PLPs associated with a specific storefront. It also provides merchandisers with access to merchandising rules and performance metrics for each PLP.

Anatomy of the Product listings manager main page | Coveo

1

The Property and Locale selectors enable merchandisers to choose the property and locale combination to scope the listing pages displayed in the Product listings manager.
See Property and locale selectors for more information about properties and locales.

2

The search bar allows merchandisers to search for specific PLPs or rules within the Product listings manager.

3

The navigation tabs allow merchandisers to switch between different sections of the Product listings manager.

4

The date picker allows merchandisers to select a specific date range to view and compare performance metrics for the selected PLPs.

5

By default, the Listing page row displays the PLPs with the highest revenue for the selected combination of property and locale. It’s also possible to sort the PLPs using the arrow icons next to each column header.

6

For each PLP listed in the Product listings manager, key performance metrics are displayed to provide insights into the performance of the page.
See Key performance metrics for more information about the metrics displayed in the Product listings manager.

7

The Create a listing page button allows merchandisers to create a new PLP for the selected combination of property and locale.

8

By clicking View for a PLP, merchandisers can access the listing details page, which provides detailed merchandising information, such as the rules applied, performance metrics, and ranking information for this specific PLP.

The navigation tabs enable merchandisers to switch between different sections of the Product listings manager. More specifically, the tabs provide access to the following sections:

  • Listing pages: Displays all PLPs for the selected combination of property and locale.

  • Filter rules: Displays the filter rules created for the selected combination of property and locale.

  • Ranking rules: Displays the ranking rules created for the selected combination of property and locale.

  • Facet collections: Displays the facet collections created for the selected combination of property and locale.

  • Preview: Displays a preview of the search results for the selected combination of property and locale.

Product listings manager rules

Product listings manager rules allow merchandisers to refine PLPs by setting specific guidelines that affect how products are displayed. These merchandising rules are designed to optimize search relevance and user experience, ensuring that each PLP yields the most appropriate and strategically beneficial results. These rules can be implemented globally across all PLPs or applied to one or more specific PLPs. They can also be scheduled to apply at specific times, allowing merchandisers to plan and execute strategies effectively.

You can implement the following types of rules:

  • Filter rules let merchandisers include or exclude products on PLPs based on specific product attributes.

    • Include rules: Force specific products to be returned.

    • Exclude rules: Prevent specific products from appearing. Think of this as a blocklist of products that shouldn’t appear on PLPs.

  • Ranking rules let merchandisers pin, boost, or bury products on PLPs based on predefined criteria.

    • Pin rules: Force specific products to appear at predefined positions on PLPs.

    • Boost rules: Increase the ranking of specific products.

    • Bury rules: Decrease the ranking of specific products.

Priority of rule operations

When working with rules in the Product listings manager, it’s important to understand the priority of rule operations. Here is the order in which rules are applied:

  1. Pins: Pins have the highest priority and are applied first.

  2. Exclude: Exclusion rules are applied next, taking precedence over inclusion rules.

  3. Include: Inclusion rules are applied after the exclusion rules.

  4. Boost/Bury: Boost and bury rules are applied last, after the inclusion and exclusion rules.

Facet collections

Merchandisers can use the Facets tab of the Product listings manager to create facet collections. These enhance how customers refine products with facets on Coveo-powered PLPs.

Refer to the Facets for product listing pages article to learn how to create and manage facet collections in the Product listings manager.

Product listing pages

product listing pages (PLPs) let customers browse, filter, and sort products, enhancing their shopping experience and simplifying the selection process.

Use the Product listings manager in the Coveo Merchandising Hub (CMH) to build your PLPs.

You can use the Product listings manager to modify PLP settings, including their names, locales, and URLs. You can also create or modify the filter rule for the page category.

To access the settings for your product listing page (PLP)

  1. In the CMH, access the Product listings manager.

  2. Select View at the end of any PLP.

  3. From the navigation tabs, select Configuration.

From here, you can modify or delete the page settings or filter rules.

Key performance metrics

For each PLP listed in the Product listings manager, key performance metrics are displayed to provide quick insights into the performance of the PLP:

Metric Definition

Products

The number of products shown on the PLP.

Clickthrough rate

The percentage of times a product was clicked when the PLP was viewed.

Revenue

The revenue of products attributed to the PLP, including taxes, shipping costs, and discounts.

Conversion rate

The percentage of visits that converted for the PLP.

By clicking View at the end of the row, merchandisers can access additional metrics and detailed information about the query. See Performance metrics for more information.

Discrepancies between reports

Figures shown for metrics in Coveo Merchandising Hub (CMH) reports may differ from those for the same metrics in the Reports (platform-ca | platform-eu | platform-au) page of the Coveo Administration Console. These discrepancies typically occur because different reports use distinct filters and processing rules when calculating figures for the same metric.

The most common reason is the inclusion of searchBoxAsYouType events. By default, reports from the Reports (platform-ca | platform-eu | platform-au) page include search events where the event cause is searchBoxAsYouType. This can result in higher query figures compared to the Commerce Advanced Reports or CMH reports, which exclude these events by default.