Listing details
Listing details
When clicking View for a specific product listings page (PLP) in the Product listings manager, merchandisers can access detailed information about the PLP, including the applied rules, key metrics, and ranking information.
Listing details page overview
The listing details page provides a comprehensive overview of the PLP’s performance, the applied rules, and detailed ranking information.
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The page title displays the name of the PLP for which the details are being viewed. |
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The Performance tab displays key metrics to provide insights into the performance of the PLP. |
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The Rules tab displays the different merchandising rules applied to this PLP. |
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The Configuration tab displays the configuration details of the PLP. |
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The Preview tab displays a preview of how products are ranked on this PLP. |
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The Preview tab is currently in early access. If you’re interested in using the Preview tab, reach out to your Customer Success Manager (CSM). |
Performance metrics
This section focuses on the key performance metrics available for each PLP listed on the Performance tab of the listing details page.
The Performance section includes the following subsections:
Hero metrics
Hero metrics are the key performance indicators prominently displayed at the top.
| Metric | Definition |
|---|---|
Clickthrough rate |
The percentage of times a product was clicked when the PLP was viewed. |
Revenue |
The revenue of products attributed to the PLP, including taxes, shipping costs, and discounts. |
Conversion rate |
The percentage of visits which converted for the PLP. |
"Collected data" metrics
The Collected data metrics section provides a comprehensive overview of user interactions and activities for a PLP. These metrics are essential for understanding how a PLP is performing and how users are engaging with it.
| Metric | Definition |
|---|---|
Views |
The number of times the PLP was viewed. Additional interactions like facets and page navigation will also increment this count. |
Visits |
The number of visits during which the PLP was viewed. |
Visitors |
The number of unique visitors, as tracked in their browser, who viewed the PLP. |
Products |
The number of products shown on the PLP. |
Clicks on products |
The number of times any products were clicked on the PLP. |
Purchases |
The total number of purchases that are attributed to the PLP. |
"Analyzed data" metrics
The Analyzed metrics section is used for evaluating how well the PLP engages visitors and drives desired actions, such as clicks and purchases.
| Metric | Definition |
|---|---|
Average click rank (ACR) |
The average position of clicked products on the PLP. |
Revenue per visitor (RPV) |
The average revenue obtained per visitor who viewed this PLP. |
Average order value (AOV) |
The average revenue per purchase attributed to the PLP. |
"Product metrics" metrics
The Product metrics section displays the performance of individual products shown on the PLP.
| Metric | Definition |
|---|---|
Revenue |
The net revenue attributed to the product. |
Clickthrough rate |
The percentage of times this specific product was clicked when the PLP was viewed. |
Conversion rate |
The percentage of times this specific product was purchased when the PLP was viewed. |
Ranking position |
The average position of this specific product on the PLP. |
Time comparison
The CMH enables merchandisers to compare data for predetermined sets of time. To switch between the different time periods, click the drop-down menu in the upper-right corner of the Performance metrics page.
The following time periods are available:
| Metric timeline | Description |
|---|---|
All time |
Sum of all the data since the first recorded metric. |
Compare last 7 days |
Provides a comparison of the last 7 days of data with the preceding 7 day period. |
Compare last 28 days |
Provides a comparison of the last 28 days of data with the preceding 28 day period. |
Metric cut-off times
Coveo uses a cut-off time of 23:59:59 UTC for data processing or reporting, which can affect other time zones due to the nature of how time zones work in relation to Coordinated Universal Time (UTC).
A rolling data preview period means that new numbers will be visible every day once both periods are available.
A user in Montreal, Canada, operates in the Eastern Time Zone.
The Eastern Time Zone is either UTC-5 (Eastern Standard Time, EST) or UTC-4 (Eastern Daylight Time, EDT), depending on whether daylight saving time is in effect.
The UTC cut-off of 23:59:59 translates to 18:59:59 (6:59:59 PM) Montreal time.
Rules
Clicking the Rules tab displays the different merchandising rules that are applied to this specific PLP.
Using this tab, merchandisers can create, view, and edit the merchandising rules that are influencing the products shown on this PLP.
For information and instructions on managing the different types of rules, see the following sections:
Configuration
Clicking the Configuration tab displays the configuration details of the PLP.
Using this tab, merchandisers can view and edit the configuration of the PLP.
Under Page settings, merchandisers can view and modify the following information:
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Page name: The name of the PLP.
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Page URLs: The URLs where the PLP is displayed.
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Locales: The locales where the PLP is displayed.
Under Filter rules, merchandisers can view and modify the filter rules configured to scope the products displayed on the PLP.
Preview
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The Preview tab, as well as the Ranking details option, are currently in early access. If you’re interested in using the Preview tab, reach out to your Customer Success Manager (CSM). |
The Preview helps merchandisers see how products are displayed to customers and how the rules applied to the PLP influence product rankings.
Using the Product attributes dropdown menu, merchandisers can select which product attributes to display in the preview.
Options are:
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Name: Enabling this option displays the product name in the preview.
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Price: Enabling this option displays the product price in the preview.
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Grouped products: Enabling this option displays the grouped products in a single product card in the preview.
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Description: Enabling this option displays the product description in the preview.
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Ranking details: Enabling this option displays the ranking details in the preview. By enabling this option, merchandisers can view how the different ranking criteria influence the ranking of products.
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Added attributes: Displays manually added product attributes in the preview. To add attributes to the preview, click Add attributes and select the product attributes you want to display.
Ranking details
When the Ranking details option is enabled from the Product attributes dropdown menu, the ranking details are displayed in the preview section. Merchandisers can click View ranking details to access detailed information about the ranking criteria applied to a product. This allows them to understand why specific products are ranked in certain positions in the PLP, as well as how Coveo ML influences the ranking.
The following ranking details are displayed:
| Ranking criteria | Definition |
|---|---|
Rules |
The ranking score attributed to this product based on the merchandising rules applied to the PLP. |
AI |
The score assigned to the product by Coveo ML Automatic Relevance Tuning (ART) based on collected usage analytics (UA) events that track visitors' behavior for this PLP. This section also shows the recorded UA events that the model can use to influence the ranking of the product: Clicks: The number of times the product was clicked on this PLP. Purchases: The number of times the product was purchased across all storefront interfaces (as identified by the tracking ID). Adds to cart: The number of times the product was added to the cart across all storefront interfaces (as identified by the tracking ID). |
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Ranking details aren’t available for pinned products because they were placed in a specific position by a Pin rule. |
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Very useful
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