About Intent-Aware Product Ranking

The Coveo Machine Learning Intent-Aware Product Ranking (IAPR) feature learns about a user’s intent and returns product results that are automatically re-ranked based on the actions they take. This feature adds an additional layer of personalization to the offerings of Automatic Relevance Tuning (ART).

The "intended" result ranking is based on Product Embeddings and Vectors personalized to the user’s session when performing queries. In other words, it ranks the products in the results list based on the intent of the user, determined by their current browsing and buying behavior, meaning that IAPR also personalizes the experience for anonymous users.

Coveo ML IAPR models:

Developers can leverage the feature in the desired search interface using the JavaScript Framework, the Headless Library, or with Atomic.


The Intent-Aware Product Ranking feature must be enabled to provide end users with intent-driven ranking for search and listings. Contact us to enable this feature.

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