Review the Search Usage Trends From the Summary Dashboard

The Summary dashboard is divided into the four following sections: Activity, Keywords, Relevancy, and Content Gaps. You can use this report to review the search activity, evaluate the search relevance, and identify the content gaps of your search.

The purpose of the Administration Console Summary dashboard is to provide a quick overview of various search metrics, such as Search Event Count, Click-Through, and Average Click Rank, for selectable date intervals such as Last Week or Last Month. Lists of the top user queries and keywords with low relevance and without results provide valuable information that can be quickly reviewed on a regular basis to help you identify usage trends and anomalies to determine when further analysis is required.

Access the “Summary” Dashboard in Edit mode

  1. Log in to the Coveo Platform as a member of a group with the required privileges to manage reports in the target Coveo organization, if not already done.

  2. In the main menu on the left, under Analytics, select Reports.

    The following message appears on the page when Coveo Usage Analytics (Coveo UA) isn’t activated for your Coveo organization. Contact Coveo Support to activate Coveo UA for your Coveo organization.

    This section is not available for your organization.

  3. On the Reports page, click the Summary dashboard, and then in the Action bar, click Open.

    The Summary dashboard comes by default in any Coveo organization. This dashboard could be deleted, renamed, or modified. If missing, you can recreate the report using the Summary template (see Add Usage Analytics Dashboards).

  4. In the Summary dashboard, click Edit in the upper-right corner.

    Changes that you made prior to accessing Edit mode are kept. Therefore, you must remove these changes (if unwanted) before saving the report.

Review the Available Graphical and Numerical Metrics

  1. Access the “Summary” Dashboard in Edit mode.

  2. In the Summary dashboard, inspect the available metric values:

    You can determine trends by comparing specific data with data from a prior period. When available and selected to be displayed, the indicator shows the percentage of increase or decrease for a metric in comparison with the same selected period that preceded (week, month, year…).

    Admin-Determine-Trend

    (Coveo for Salesforce only) The indicator may be unavailable when the date interval over which you review search usage data exceeds your license limit. In which case, you get the following error message (see Coveo for Salesforce Edition Comparison):

    No trend data available. Selected comparison range exceeds license limit.

The “Activity” Tab

The time series graph in this tab reports three metrics over time.

When evaluating adoption, their trend going up indicates that search usage is increasing.

Click Event Total

The first line of the graph shows the number of clicks per day for the selected date range and filters.

The numerical values on the right side show the Click Event Count total, daily average, and peak (highest number of clicks during a day) click for the selected period.

Search Event Total

The second line of the graph is similar to the Click Event Total one, but rather reports search count.

Unique Visits

The third and last line of time series graph shows the number of unique visits (based on IP addresses and user names) per day for the selected date range and filters.

The numerical values on the right side show the total of unique visits and the peak (highest number of unique visits during a day) for the selected period.

The “Keywords” Tab

Unique Keywords

This time series graph shows the number of unique keywords per day for the selected date range and filters.

The numerical values on the right side show the Unique Keywords total, daily average, and peak (highest number of unique keywords during a day) for the selected period.

The “Relevancy” Tab

Average Click Rank Over Time

This time series graph shows the average position of clicked items in the search results for the specified date range and filters. Average Click Rank values are greater than 0. Lower values are better. A value of 1 would mean that users always open the first item in the search results list. A value of 10 and over should be investigated.

The numerical values on the right side show the average of all daily averages and the peak (highest average click rank during a day) for the selected period.

The average of all daily averages can be under 1 because days with no clicks are included in the calculation.

Click-Through Over Time

This time series graph shows the percentage of queries with at least one click on search results per day for the specified date range and filters. Click-Through values are between 0 and 100. Higher values are better.

The numerical values on the right side show the average of all Search Event Click-Through (%) daily averages and the peak (highest search event click-through during a day) for the selected period.

When evaluating adoption, the trend going up indicates that search usage is increasing.

The “Content Gaps” Tab

All Queries

This time series graph displays the number of search events per day that were not empty or n/a for the selected date range and filters.

The numerical values on the right side show the Search Event Count total, daily average, and peak (highest number of queries during a day) appear for the selected period.

Queries Without Results

This time series graph displays the number of search events that didn’t return anything in the search results list.

The numerical values on the right side show the total of search events returning no results, daily average, and peak (highest number of search events not returning results during a day) for the selected period.

When improving knowledge management and content coverage, the trend should go down.

Review the Available Dimension Values to Evaluate Search Interface Activity and Results Relevance

  1. Access the “Summary” Dashboard in Edit mode.

  2. In the Summary dashboard, inspect the available dimension values:

    The Summary dashboard tabs show different lists and charts, such as the most frequently submitted queries and keywords, and the most active countries/search interfaces.

The “Activity” Tab

Country - Visits

This pie chart helps you outline usage as a function of the users’ location based on the number of visits in each country for the selected date range and filters.

You can use the Country dimension to evaluate the adoption per country. Low adoption could be due to an improper search solution localization.

Device - Visits

This bar chart helps you outline usage as a function of the users’ device category based on the number of visits for the selected date range and filters.

You can use the Device Category dimension to evaluate adoption variation as a function of the device category used to search. A low adoption for tablet or smartphone users may indicate poor user experience on these devices or suggest that optimizing mobile version of the search pages isn’t required due to low number of visits using these devices.

Top Tabs

This list helps identify the name of the most popular search interfaces from which any type of events are performed. Typically, search interfaces have different URLs.

Top Queries

This list helps identify what people are searching for the most. Ensure that your search page returns relevant results when those queries are performed.

Top Documents

This list helps identify potential relevance issues, because this list highlights the most popular items based on the number of visits in which these items were clicked. You can then investigate whether these items appear on top of the results list when queries containing related keywords are performed.

The “Keywords” Tab

Top Keywords

This list helps identify what people are searching for the most.

This list helps identify potential relevance issues, because this list highlights keywords becoming more popular compared to the same previous period (week, month…) based on the number of unique visits in which these keywords were contained in performed queries. You can then investigate whether these keywords are returning relevant results.

The “Relevancy” Tab

Queries With Low Relevance

This list helps identify relevance issues, because this list highlights popular queries with a low Relevance Index (which means high Average Click Rank values among other things).

The “Content Gaps” Tab

Queries Without Results

This list helps identify content gaps, because these user queries return no results.

Has Results

This bar chart helps identity the proportion of queries returning results (True) versus queries not returning results (False).

Set the Date Interval Over Which You Want to Review Search Usage Data

  1. Access the “Summary” Dashboard in Edit mode.

  2. In the Summary dashboard, in the upper-right corner of the report, you can quickly go from the actual date interval selected (last week, month…) to the previous period or next period by clicking Previous and Next respectively or you can click the box containing the actual date range (e.g., Actual-Date-Range - by default the last 7 complete days) to access the Report Period dialog, and then select the date range you want to review (see Set the Period to Review Search Usage Data).

    You can select a period that’s incomplete (e.g., the current month), in which case your date range selection will always include the latest available events until the period ends (e.g., the first day of the following month).

    For example, you’re reviewing data per Month and want to see how statistics are trending for the first two weeks of the current month, so you click Right-Arrow.

Add One or More Dimension Filters to Refine Search Usage Analytics Data

  1. Access the “Summary” Dashboard in Edit mode.

  2. In the Summary dashboard, access the dialog to add global dimension filters by clicking Add-Filter in the upper-left corner (see Add Global Dimension Filters).

Required Privileges

The following table indicates the required privileges to view and edit dashboards from the Reports page and associated panels (see Manage Privileges and Privilege Reference).

Access to dashboards or part of their content may be further restricted as a function of the member (see Manage Access to Usage Analytics Reports and Manage Permission Filters).

Action Service - Domain Required access level
View summary dashboard

Analytics - Analytics data

Analytics - Dimensions

Analytics - Named filters

Analytics - Permission filters

Analytics - Reports

View
Edit summary dashboard

Analytics - Analytics data

Analytics - Dimensions

Analytics - Named filters

Analytics - Permission filters

View

Analytics - Exports

Analytics - Reports

Edit
Analytics - Administrate Allowed
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