Conversion rate (CR)

This is for:

Business Analyst System Administrator

The conversion rate is calculated by dividing the number of sessions with at least one transaction by the total number of sessions.

Notes

  • The Conversion rate with Coveo metric is calculated by dividing the number of sessions that involved a Coveo service (Search, Listing, or Recommendations) where at least one transaction occurred by the total number of sessions that involved any Coveo service.

    Number of sessions involving a Coveo service with at least one transaction / total number of sessions involving a Coveo service

  • The conversion rate for a specific Coveo service is calculated by dividing the number of sessions involving a specific Coveo service, such as Search, and where at least one transaction occurred, by the total number of sessions where that Coveo service was used.

    Number of sessions involving the service where at least one transaction occured / total number of sessions involving that service

  • The Conversion rate without Coveo metric is calculated by dividing the number of sessions that didn’t involve any Coveo services where at least one transaction occurred by the total number of sessions that didn’t involve any Coveo service.

    This means that if Coveo services are used across the whole commerce experience, there will be few sessions using no Coveo services, so the denominator may be very small. As a result, the Conversion rate without Coveo may appear disproportionately high.

    Number of sessions with at least one transaction and that didn't involve any Coveo services / total number of sessions that didn't involve any Coveo services

This article contains SQL queries to create Snowflake dashboard tiles to report on the following metrics:

To learn how you can create custom dashboards in Snowflake and use the queries listed in this section, see Create Snowflake dashboards.

CR per service

The following query creates a Snowflake dashboard tile that displays the CR earned by each Coveo service (that is, Searches, Product listings, and Recommendations).

Important

Updates to the computation methods for this metric have been implemented. As a result, executing this SQL query may yield slightly different results from those shown in the Advanced Reports (platform-ca | platform-eu | platform-au) page of the Coveo Administration Console.

A new version of this query, which aligns with the outcomes of the reports of the Advanced Reports page, will soon be available.

 
select ins.organization_id,
       ins.insight_type,
       (count(distinct tr.transaction_id) / count(distinct ins.visit_id)) * 100 as cr
from COVEO_CORE_MODEL_V001.COMMON.INSIGHTS ins
left join COVEO_CORE_MODEL_V001.COMMERCE.CART_ITEMS ci on ci.insight_id = ins.insight_id
left join COVEO_CORE_MODEL_V001.COMMERCE.TRANSACTIONS tr on tr.cart_id = ci.cart_id
where date(ins.start_time) = :daterange
group by ins.organization_id, ins.insight_type

When using the default query, your dashboard should look like the following:

CR per service Snowflake dashboard | Coveo

The Chart type, Data, and Appearance sections should look like the following. See Using charts for more information.

revenue per service Snowflake dashboard | Coveo

CR per service on a daily basis

The following query creates a Snowflake dashboard tile that displays the CR earned by each Coveo service (that is, Searches, Product listings, and Recommendations) on a daily basis.

Important

Updates to the computation methods for this metric have been implemented. As a result, executing this SQL query may yield slightly different results from those shown in the Advanced Reports (platform-ca | platform-eu | platform-au) page of the Coveo Administration Console.

A new version of this query, which aligns with the outcomes of the reports of the Advanced Reports page, will soon be available.

 
select ins.organization_id,
       date(ins.start_time) as date,
       ins.insight_type,
       (count(distinct tr.transaction_id) / count(distinct ins.visit_id)) * 100 as cr
from COVEO_CORE_MODEL_V001.COMMON.INSIGHTS ins
left join COVEO_CORE_MODEL_V001.COMMERCE.CART_ITEMS ci on ci.insight_id = ins.insight_id
left join COVEO_CORE_MODEL_V001.COMMERCE.TRANSACTIONS tr on tr.cart_id = ci.cart_id
where date(ins.start_time) = :daterange
group by ins.organization_id, date, ins.insight_type

When using the default query, your dashboard should look like the following:

CR per service Snowflake dashboard | Coveo

The Chart type, Data, and Appearance sections should look like the following. See Using charts for more information.

revenue per service Snowflake dashboard | Coveo

CR per component

The query in this section creates a Snowflake dashboard tile that reports on different Coveo service components.

Note

A Coveo service component refers to a specific instance exploited by a Coveo service.

For example, you can have many components that leverage the Recommendation service:

  • A recommendation component on product detail pages (PDP) named PDP

  • A recommendation component on cart pages named Cart

  • A recommendation component on home pages named Home

In this case, the dashboard will report on these three different components.

The following code sample serves as a base to get the CR metric for different Coveo components. You can add the required information to this generic version, according to the Coveo service component that you want to report on. However, the required information has been added to the sample queries in the following sections, so we recommend that you try one of them:

Important

Updates to the computation methods for this metric have been implemented. As a result, executing this SQL query may yield slightly different results from those shown in the Advanced Reports (platform-ca | platform-eu | platform-au) page of the Coveo Administration Console.

A new version of this query, which aligns with the outcomes of the reports of the Advanced Reports page, will soon be available.

 
select distinct
       ins.organization_id,
       {COMPONENT},
       count(distinct tr.transaction_id)/count(distinct ins.visit_id) * 100 as cr
from COVEO_CORE_MODEL_V001.COMMON.INSIGHTS ins
left join COVEO_CORE_MODEL_V001.COMMERCE.CART_ITEMS ci on ci.insight_id = ins.insight_id
left join COVEO_CORE_MODEL_V001.COMMERCE.TRANSACTIONS tr on tr.cart_id = ci.cart_id
where date(ins.start_time) = :daterange
and insight_type = '{INSIGHT-TYPE}' -- Add one of the following between the quotes ('listing', 'search' or 'recommendation')
group by ins.organization_id, {ALIAS_OF_COMPONENT}
order by cr desc
limit 10

Where you replace:

  1. {INSIGHT-TYPE} with the Coveo service on which you want to report (that is, search, listing, or recommendation).

  2. {COMPONENT} depending on the service you selected in step 1:

    Service selected in step 1 Value to replace {COMPONENT} with

    search

    query_expression

    listing

    ec_listing

    recommendation

    origin as recommendation_component

  3. Occurrences of {ALIAS_OF_COMPONENT}, depending on the Coveo service you selected in step 1:

    Service selected in step 1 Value to replace {ALIAS_OF_COMPONENT} with

    search

    query_expression

    listing

    ec_listing

    recommendation

    recommendation_component

Top 10 query expressions

The following query creates a Snowflake dashboard tile that displays the top 10 query expressions that generated the highest CR.

Important

Updates to the computation methods for this metric have been implemented. As a result, executing this SQL query may yield slightly different results from those shown in the Advanced Reports (platform-ca | platform-eu | platform-au) page of the Coveo Administration Console.

A new version of this query, which aligns with the outcomes of the reports of the Advanced Reports page, will soon be available.

 
select distinct
       ins.organization_id,
       query_expression,
       count(distinct tr.transaction_id)/count(distinct ins.visit_id) * 100 as cr
from COVEO_CORE_MODEL_V001.COMMON.INSIGHTS ins
left join COVEO_CORE_MODEL_V001.COMMERCE.CART_ITEMS ci on ci.insight_id = ins.insight_id
left join COVEO_CORE_MODEL_V001.COMMERCE.TRANSACTIONS tr on tr.cart_id = ci.cart_id
where date(ins.start_time) = :daterange
and insight_type = 'search'
group by ins.organization_id, query_expression
order by cr desc
limit 10

When using the default query, your dashboard should look like the following:

Top queries - CR - Snowflake dashboard | Coveo

The Chart type, Data, and Appearance sections should look like the following. See Using charts for more information.

revenue per service Snowflake dashboard | Coveo

Top 10 product listing pages

The following query creates a Snowflake dashboard tile that displays the paths of the top 10 product listing pages that generated the highest CR.

Important

Updates to the computation methods for this metric have been implemented. As a result, executing this SQL query may yield slightly different results from those shown in the Advanced Reports (platform-ca | platform-eu | platform-au) page of the Coveo Administration Console.

A new version of this query, which aligns with the outcomes of the reports of the Advanced Reports page, will soon be available.

 
select distinct
       ins.organization_id,
       ec_listing,
       count(distinct tr.transaction_id)/count(distinct ins.visit_id) * 100 as cr
from COVEO_CORE_MODEL_V001.COMMON.INSIGHTS ins
left join COVEO_CORE_MODEL_V001.COMMERCE.CART_ITEMS ci on ci.insight_id = ins.insight_id
left join COVEO_CORE_MODEL_V001.COMMERCE.TRANSACTIONS tr on tr.cart_id = ci.cart_id
where date(ins.start_time) = :daterange
and insight_type = 'listing'
group by ins.organization_id, ec_listing
order by cr desc
limit 10

When using the default query, your dashboard should look like the following:

Top listing pages - CR - Snowflake dashboard | Coveo

The Chart type, Data, and Appearance sections should look like the following. See Using charts for more information.

revenue per service Snowflake dashboard | Coveo

Top 10 recommendation components

The following query creates a Snowflake dashboard tile that displays the recommendation components that generated the highest CR.

Important

Updates to the computation methods for this metric have been implemented. As a result, executing this SQL query may yield slightly different results from those shown in the Advanced Reports (platform-ca | platform-eu | platform-au) page of the Coveo Administration Console.

A new version of this query, which aligns with the outcomes of the reports of the Advanced Reports page, will soon be available.

 
select distinct
       ins.organization_id,
       origin as recommendation_component,
       count(distinct tr.transaction_id)/count(distinct ins.visit_id) * 100 as cr
from COVEO_CORE_MODEL_V001.COMMON.INSIGHTS ins
left join COVEO_CORE_MODEL_V001.COMMERCE.CART_ITEMS ci on ci.insight_id = ins.insight_id
left join COVEO_CORE_MODEL_V001.COMMERCE.TRANSACTIONS tr on tr.cart_id = ci.cart_id
where date(ins.start_time) = :daterange
and insight_type = 'recommendation'
group by ins.organization_id, recommendation_component
order by cr desc
limit 10

When using the default query, your dashboard should look like the following:

Top recommendation components - CR - Snowflake dashboard | Coveo

The Chart type, Data, and Appearance sections should look like the following. See Using charts for more information.

revenue per service Snowflake dashboard | Coveo