Overview dashboard

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Business Analyst System Administrator

The Overview dashboard on the Advanced Reports (platform-ca | platform-eu | platform-au) page provides a snapshot of your site’s overall performance over a specified period. It’s divided into several charts, each dedicated to a key metric that contributes to the overall performance. Furthermore, each chart contains a visual breakdown of the attributions that affect the metric.

The Overview dashboard | Coveo for Commerce

The Overview dashboard includes the following metric charts:

What is a session?

Although sessions aren’t specifically listed in the Overview dashboard, they’re often used to calculate the metrics listed there.

At Coveo, a session starts with the first event a visitor generates and ends after 30 minutes of inactivity. For a given visitor, if a new event is generated after 30 minutes of inactivity, it results in a new session with a new visit ID.

To be considered Coveo-related, the session must contain search, product listing, or recommendation actions.

Metrics attributed to Coveo

Most metrics in the Overview dashboard are the result of the combined value of the different Coveo product discovery solutions.

You can also see how much a specific solution contributed to a metric's total value. For example, the revenue of a product within a transaction can be attributed to the Search, Product listings, or Recommendations solutions.

The attribution of a purchased product to a Coveo solution is determined by examining the visitor's touchpoints before the purchase.

The general attribution mechanism is to track a unique identifier (UID) throughout the visitor's journey leading up to the purchase. This UID is generated when a search query or request is made to the Commerce or Search APIs. It’s included in subsequent click actions on search results, product listings, or recommendations.

Coveo can track this UID to determine which touchpoint led to the purchase.

Total item revenue chart

The Total item revenue chart displays the total revenue earned from all purchase events that occurred within the chosen filters.

This chart also displays the portion of the total revenue that’s earned through Coveo solutions.

The bar graph highlights the purchases attributed to the Search, Product listings, and Recommendations solutions.

How is revenue calculated?

revenue is calculated by adding up the revenue from every product sold in each purchase event.

Note

Revenue is reported in USD and calculated as either net or gross revenue:

  • Net revenue excludes taxes, shipping costs, and discounts.

  • Gross revenue includes taxes, shipping costs, and discounts.

The Top selling products metric displays net revenue figures. All other reported revenue metrics use gross revenue, unless otherwise stated.

See About revenue for more information on how the revenue metrics are calculated.

Total transactions chart

The Total transactions chart shows the total number of purchase events within the chosen filters. Each purchase event can contain multiple products and can be attributed to multiple solutions.

The bar graph highlights the transactions attributed to the Search, Product listings, and Recommendations solutions.

How are transactions calculated?

The total number of commerce events that contain the purchase action.

See Capture a purchase event for more information on how purchase events are logged and measured.

Important

When a single transaction contains multiple products, it’s attributed to each of the solutions that’s credited for one or more of the products in the transaction. However, Coveo attributes transactions based on the unique touchpoints involved, not the total number of products.

For example, a transaction contains four different products, each attributed to a specific solution:

  • Product 1: Search

  • Product 2: Product listings

  • Product 3: Product listings

  • Product 4: Recommendations

In this example, even though the Product listings solution is responsible for two products, only one transaction is attributed to the Product listings solution.

This means that the transaction is attributed as follows:

  • One transaction is attributed to the Search solution

  • One transaction is attributed to the Product listings solution

  • One transaction is attributed to the Recommendations solution

  • One transaction is attributed to Coveo

Conversion rate chart

The Conversion rate chart displays the number of sessions that contain at least one transaction over the total number of sessions, within the chosen filters.

The line graph shows the conversion rates for the Search, Product listings, and Recommendations solutions.

How is the conversion rate calculated?

The conversion rate is calculated by dividing the number of sessions with at least one transaction by the total number of sessions.

Notes

  • The Conversion rate with Coveo metric is calculated by dividing the number of sessions that involved a Coveo solution (Search, Product listings, or Recommendations) in which at least one transaction occurred by the total number of sessions that involved any Coveo solution.

    Number of sessions involving a Coveo solution with at least one transaction / total number of sessions involving a Coveo solution

  • The conversion rate for a specific Coveo solution is calculated by dividing the number of sessions involving a specific Coveo solution, such as Search, in which at least one transaction occurred by the total number of sessions in which that Coveo solution was used.

    Number of sessions involving the solution in which at least one transaction occurred / total number of sessions involving that solution

  • The Conversion rate without Coveo metric is calculated by dividing the number of sessions that didn’t involve any Coveo solutions in which at least one transaction occurred by the total number of sessions that didn’t involve any Coveo solutions.

    If Coveo solutions are used across the whole commerce experience, there will be few sessions that don’t involve a Coveo solution, so the denominator may be very small. As a result, the Conversion rate without Coveo may appear disproportionately high.

    Number of sessions that didn't involve any Coveo solutions with at least one transaction / total number of sessions that didn't involve any Coveo solutions

Average order value chart

The Average order value chart displays the average revenue per transaction, within the chosen filters.

The line graph highlights how the average order value (AOV) is attributed to the Search, Product listings, and Recommendations solutions.

How is the AOV calculated?

The average order value (AOV) is calculated by dividing the sum of the total revenue by the total number of transactions.

Average clickthrough rate chart

The Average clickthrough rate chart displays the proportion of searches followed by at least one related click action on a product, within the chosen filters.

The line graph highlights how the clickthrough rate is attributed to the Search, Product listings, and Recommendations solutions.

How is the average clickthrough rate calculated?

The clickthrough rate is calculated by taking the total number of search events that were followed by at least one click event (with a matching unique identifier value) divided by the total number of search events.

Average click rank chart

The Average click rank chart displays the average position of a product when customers have clicked or interacted with it, within the chosen filters.

The line graph highlights how the average click rank is attributed to the Search, Product listings, and Recommendations solutions.

Tip

A lower click rank is better, because it means that the product was well positioned.

How is the average click rank calculated?

The click rank is the average of the documentPosition values for all click events that followed a search event.

Top selling products chart

The top ten products or product groups that generated the most revenue, within the chosen filters.

How are top selling products determined?

The products or product groups contained in click events that followed a search event to which a purchase was attributed that generated the most revenue.