Overview dashboard

This is for:

Business Analyst System Administrator

The Overview dashboard on the Advanced Reports (platform-ca | platform-eu | platform-au) page provides a snapshot of your site’s overall performance over a specified period. It’s divided into several charts, each dedicated to a key metric that contributes to the overall performance. Furthermore, each chart contains a visual breakdown of the attributions that impact the metric.

The Overview dashboard | Coveo for Commerce

The Overview dashboard includes the following metric charts:

What’s a session?

Although sessions aren’t specifically listed in the overview dashboard, they’re often used to calculate the metrics listed there.

At Coveo, a session (or visit) starts with the first event a customer (or visitor) generates and ends after 30 minutes of inactivity.

For a given visitor, if a new event is generated after 30 minutes of inactivity, it results in a new session with a new visit ID.

To be considered Coveo-related, the session must contain search, product listing, or recommendation actions.

Metrics attributed to Coveo

Most metrics in the Overview dashboard are the result of the combined value of different Coveo product discovery solutions (Search, Product listings, and Recommendations).

You can also see how much a specific Coveo solution contributed to a metric’s total value. For example, the revenue of an item within a transaction can be attributed to searches, product listings, or recommendations.

The attribution of a purchased product to a Coveo solution is determined by examining the visitor's touchpoints before the purchase.

The general attribution mechanism is to track a unique identifier (UID) throughout the visitor’s journey leading up to the purchase. This UID is generated when a search query or request is made to the Search API. It’s included in subsequent events like click actions on search results or product recommendations.

Coveo can track this UID to determine which touchpoint led to the purchase.

Total item revenue chart

The Total item revenue chart displays the total revenue earned from all purchase events that occurred within the chosen filters.

This chart also displays the portion of the total revenue that’s earned through Coveo services.

The bar graph highlights the purchases attributed to Coveo-powered searches, product listings, and recommendations.

How’s revenue calculated?

revenue is calculated by adding up the revenue from every product sold in each purchase event.

Note

Revenue is reported in USD and calculated in two ways: gross and net revenue.

Gross revenue includes the taxes, shipping costs, and discounts, whereas net revenue excludes the taxes and shipping costs.

All reported revenue metrics use gross revenue (unless otherwise stated), except for the Top selling products metric, which display net revenue figures.

See About revenue for more information on how the revenue metrics are calculated.

Total transactions chart

The Total transactions chart shows the total number of purchase events within the chosen filters.

Each purchase event can contain multiple products and can be attributed to multiple solutions. The bar graph highlights transactions attributed to Coveo-powered searches, product listings, and recommendations.

How are transactions calculated?

Total number of commerce events that contain the purchase action.

See Capture a purchase event for more information on how purchase events are logged and measured.

Important

When a single transaction contains multiple products, it’s attributed to each of the solutions that’s credited for one or more of the products in the transaction. However, Coveo attributes transactions based on the unique touchpoints involved, not the total number of products.

For example, a transaction contains four different products, each attributed to a specific solution:

  • Product 1: Search

  • Product 2: Listing

  • Product 3: Listing

  • Product 4: Recommendation

In this example, even though the listing solution is responsible for two products, only one transaction is attributed to the listing solution.

This means that the transaction is attributed as follows:

  • One transaction is attributed to the search solution

  • One transaction is attributed to the listings solution

  • One transaction is attributed to the recommendation solution

  • One transaction is attributed to Coveo

Conversion rate chart

The Conversion rate chart displays the number of sessions that contain at least one transaction over the total number of sessions, within the chosen filters.

The line graph delineates the conversion rate according to the different Coveo services (Search, Listing, and Recommendations).

How’s the conversion rate calculated?

The conversion rate is calculated by dividing the number of sessions with at least one transaction by the total number of sessions.

Notes

  • The Conversion rate with Coveo metric is calculated by dividing the number of sessions that involved a Coveo service (Search, Listing, or Recommendations) where at least one transaction occurred by the total number of sessions that involved any Coveo service.

    Number of sessions involving a Coveo service with at least one transaction / total number of sessions involving a Coveo service

  • The conversion rate for a specific Coveo service is calculated by dividing the number of sessions involving a specific Coveo service, such as Search, and where at least one transaction occurred, by the total number of sessions where that Coveo service was used.

    Number of sessions involving the service where at least one transaction occured / total number of sessions involving that service

  • The Conversion rate without Coveo metric is calculated by dividing the number of sessions that didn’t involve any Coveo services where at least one transaction occurred by the total number of sessions that didn’t involve any Coveo service.

    This means that if Coveo services are used across the whole commerce experience, there will be few sessions using no Coveo services, so the denominator may be very small. As a result, the Conversion rate without Coveo may appear disproportionately high.

    Number of sessions with at least one transaction and that didn't involve any Coveo services / total number of sessions that didn't involve any Coveo services

Average order value chart

The Average order value chart displays the average revenue per transaction, within the chosen filters.

The line graph highlights how the average order value (AOV) is attributed to Coveo-powered searches, product listings, and recommendations.

How’s the AOV calculated?

The average order value (AOV) is calculated by dividing the sum of the total revenue by the total number of transactions.

Average clickthrough rate chart

The Average clickthrough rate chart displays the proportion of searches followed by at least one related click action on a product, within the chosen filters.

The line graph highlights how the clickthrough rate is attributed to Coveo-powered searches, product listings, and recommendations.

How’s the average clickthrough rate calculated?

The clickthrough rate is calculated by taking the total number of search events that were followed by at least one click event (with a matching searchQueryUid value) divided by the total number of search events.

Average click rank chart

The Average click rank chart displays the average position of a product when customers have clicked or interacted with it, within the chosen filters.

The line graph highlights how the average click rank is attributed to Coveo-powered searches, product listings, and recommendations.

Tip

A lower click rank is better because this means that the product was well positioned.

How’s the average click rank calculated?

The click rank is the average of the documentPosition value for all click events that followed a search event.

Top selling products chart

The top ten products or product groups that generated the most revenue, within the chosen filters.

How are top selling products determined?

The products or product groups contained in click events that followed a search event to which a purchase was attributed that generated the most revenue.