Search dashboard
Search dashboard
- What’s a session?
- What’s search attribution?
- Item revenue from searches chart
- Transactions from searches chart
- Conversion rate from searches chart
- Average order value influenced by searches chart
- Average clickthrough rate chart
- Average click rank chart
- Top queries and search events chart
- Total search events chart
- Top selling products chart
The Search dashboard of the Advanced Reports (platform-ca | platform-eu | platform-au) page provides an in-depth view of attributions specific to Coveo-powered searches.
The Search dashboard comprises the following metric charts:
What’s a session?
Although sessions aren’t specifically listed in the Search dashboard, they’re often used in the calculation of the metrics listed in the dashboard.
At Coveo, a session (or visit) starts on the first event a visitor (customer) generates and ends after 30 minutes of inactivity.
For a given visitor, this means that if a new event is generated after 30 minutes of inactivity, this results in a new session, and a new visit ID is generated.
To be considered Coveo-related, the session must contain either search actions, listing actions, and/or recommendations actions.
What’s search attribution?
The Search dashboard shows the extent to which Coveo-powered searches have contributed to the performance of your key commerce metrics.
If the visitor’s last action before adding the product to their cart was to click a search result that was returned after performing a query in the search box, Coveo attributes the purchase to the Coveo search service.
In this case, the visitor’s search query generates a unique ID called searchUid.
Sending the query causes a search page to load and provide search results that are related the query, which sends a search event to Coveo.
This search event contains in its payload a searchQueryUid property which is filled with the value of the searchUid returned by the visitor’s search query.
When the visitor clicks a product, the click event sent to Coveo includes the searchQueryUid property filled with the value of the searchUid generated by the search query.
By tracking the unique ID value used throughout the actions leading up to the purchase, Coveo can determine that the Coveo Search service was responsible for the purchase.
Item revenue from searches chart
The Item revenue from searches chart displays the total revenue influenced by Coveo-powered searches (coming from the search bar) that occurred within the chosen filters.
The line graph delineates the revenue variance over a specific period of time.
How’s the item revenue from searches calculated?
Item revenue from searches is calculated by adding up the revenue from every product sold in each purchase event that was attributed to Coveo searches.
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Note
Revenue is reported in Gross revenue includes the taxes, shipping costs, and discounts, whereas net revenue excludes the taxes and shipping costs. All reported revenue metrics use gross revenue (unless otherwise stated), except for the Top selling products metric, which display net revenue figures. See About revenue for more information on how the revenue metrics are calculated. |
Transactions from searches chart
The Transactions from searches chart displays the total number of purchase events influenced by Coveo-powered searches (coming from the search bar) that occurred within the chosen filters.
The line graph delineates the variance of the purchase events over a specific period of time.
How are transactions from searches calculated?
The total number of commerce events that contain the purchase action and attributed to Coveo searches.
See Capture a purchase event for more information on how purchase events are logged and measured.
Conversion rate from searches chart
The Conversion rate from searches chart displays the number of transactions that was attributed to Coveo-powered searches over the total number of sessions, within the chosen filters.
The line graph delineates the variance of the rate over a specific period of time.
How’s the conversion rate from searches calculated?
The number of transactions attributed to Coveo searches divided by the total number of sessions in which at least one search event triggered by a search query occurred, multiplied by 100.
Average order value influenced by searches chart
The Average order value influenced by searches chart displays the average revenue per transaction influenced by Coveo-powered searches, within the chosen filters.
The line graph delineates the variance of the average over a specific period of time.
How’s the average order value influenced by searches calculated?
Dividing the sum of the total revenue attributed to Coveo searches by the total number of transactions attributed to Coveo searches.
Average clickthrough rate chart
The Average clickthrough rate chart displays the ratio between the percentage of search events influenced by Coveo searches that were followed by at least one related click event out of the total number of search events influenced by Coveo searches, within the chosen filters.
The line graph delineates the variance of the clickthrough rate over a specific period of time.
How’s the average clickthrough rate calculated?
Total number of search events triggered by search queries, that were followed by at least one click event (with a matching searchQueryUid value), divided by the total number of search events triggered by search queries.
Average click rank chart
The Average click rank chart displays the average position of a product when customers have clicked or interacted with it following a Coveo search, within the chosen filters.
The line graph delineates the variance of the average click rank over a specific period of time.
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A lower click rank is better because this means that the product was well positioned. |
How’s the average click rank calculated?
The average of the documentPosition value for all click events that followed a search event triggered by a search query.
Top queries and search events chart
This chart displays a list of the top user queries (Query expressions) organized by the attributed number of Coveo searches and their respective total revenue, within the chosen filters.
How are top queries and search events calculated?
In search events triggered by a search query, we look for the expressions that appear in the queryText property the most often.
When purchases are attributed to Coveo searches, we sum the revenue of related purchase events (that contain the same query text) to calculate the total revenue generated by that specific query.
Total search events chart
The Total search events chart displays the total number of search events.
The total is broken down by manual search events and refinement search events.
A manual search event occurs when a customer types a query within the search box. Whereas, a refined search event occurs after a manual search, for example when a customer selects any of the available facets.
How are total search events calculated?
The total number of search events triggered by a search query.
We then look at the actionCause value to determine whether it’s a manual or refinement search event.
Top selling products chart
A list of the top ten products or product groups that generated the most revenue, within the chosen filters.
How are top selling products calculated?
The products or product groups contained in click events that followed a search event, triggered by a search query to which a purchase was attributed, that generated the most revenue.
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