Product listings dashboard

Although sessions aren’t specifically listed in the Product Listings dashboard, they are often used in the calculation of the metrics listed in the dashboard.

At Coveo, a session (or visit) starts on the first event a visitor (customer) generates and ends after 30 minutes of inactivity.

For a given visitor, this means that if a new event is generated after 30 minutes of inactivity, this results in a new session, and a new visit ID is generated.

To be considered Coveo-related, the session must contain either search actions, listing actions, and/or recommendations actions.

The Product listings dashboard shows the extent to which Coveo-powered product listing pages have contributed to the performance of your key commerce metrics.

If the visitor’s last action before adding the product to their cart was to click on a search result that was shown on a product listing page they accessed by selecting a product category, we attribute the purchase to Coveo product listings.

In this case, selecting a product category sends a request to the Search API, which generates a unique ID called searchUid.

Sending this request causes the product listing page to load and display products that are relevant to the selected category, which sends a search event to Coveo.

This search event contains in its payload a searchQueryUid property which is filled with the value of the searchUid returned by the request to the Search API.

When the visitor clicks on a product, the click event sent to Coveo includes the searchQueryUid property filled with the value of the searchUid generated by the search query.

By tracking the unique ID value used throughout the actions leading up to the purchase, Coveo can determine that the Coveo Listings service was responsible for the purchase.

The Revenue from Product Listings chart displays the total revenue influenced by Coveo product listing pages that were consulted within the chosen filters.

The line graph delineates the variance of the total over a specific period of time.

The Transactions from Product Listings chart displays the total number of purchase events influenced by product listing pages that were consulted within the chosen filters.

The line graph delineates the variance of the total over a specific period of time.

The Conversion Rate from Product Listings chart displays the number of transactions that was attributed to Coveo product listing pages over the total number of sessions, within the chosen filters.

The line graph delineates the variance of the percentage over a specific period of time.

The Average Order Value Influenced chart displays the average revenue per transaction event influenced by Coveo product listing pages, within the chosen filters.

The line graph delineates the variance of the average over a specific period of time.

The Click Through Rate chart displays the percentage of search events influenced by Coveo product listing pages that were followed by at least one related click event out of the total number of search events influenced by Coveo product listing pages that were consulted within the chosen filters.

The line graph delineates the variance of the average clickthrough rate over a specific period of time.

The Average Click Rank chart displays the average position of a product when customers have clicked or interacted with it on a product listings page, within the chosen filters.

The line graph delineates the variance of the average click rank over a specific period of time.

The Top 10 Product Listings chart displays a list of the ten product listing pages that generated the most revenue.

To view more metrics on the top queries, click View More.

In the window that opens, you can specify the number of queries you want to view by entering the number in the Show Top text box, and then filter through the queries by entering a keyword in the Filter by Keyword text box.

The Top Categories with Redirects chart displays a list of the top ten categories with redirects that generated the most revenue.

In Coveo-powered Commerce implementation, a redirect is when a click on a web category leads to a brand page.

The Total Product Listings Events chart displays the total number of searches triggered by a click on any web category, within the chosen filters.

The line graph delineates the variance of the total over a specific period of time.

A list of the top ten products or product groups clicked on listing pages that generated the most revenue, within the chosen filters.