Recommendation dashboard

This is for:

Business Analyst System Administrator

The Recommendation dashboard on the Advanced Reports (platform-ca | platform-eu | platform-au) page provides an in-depth view of the top-performing recommendations. As in the Overview dashboard, you can view basic metrics such as clickthrough rates, click ranks, and more. However, the Recommendation dashboard provides an emphasis on recommendation attributions.

The Recommendation dashboard includes the following metric charts:

What is a session?

Although sessions aren’t specifically listed in the Recommendation dashboard, they’re often used to calculate the metrics listed there.

At Coveo, a session starts with the first event a visitor generates and ends after 30 minutes of inactivity. For a given visitor, if a new event is generated after 30 minutes of inactivity, it results in a new session with a new visit ID.

To be considered Coveo-related, the session must contain search, product listing, or recommendation actions.

What is a recommendation event?

In this article, the term recommendation event is often used in metric definitions.

In practice, a recommendation event can be either of the following:

What is recommendation attribution?

A click action on a recommended product | Coveo for Commerce Coveo attributes a product in a transaction to the Recommendation product discovery solution if the visitor's last registered click action before purchasing the product was selecting it from a recommendation slot.

For more details about how attribution is tracked for the Recommendation solution, see About recommendation attribution.

The Recommendation dashboard shows how Coveo-powered product recommendations have contributed to your key commerce metrics.

Item revenue from recommendations chart

The Item revenue from recommendations chart displays the total revenue influenced by Coveo recommendations that occurred within the chosen filters.

The line graph delineates the revenue variance over a specific period of time.

How is the item revenue from recommendations calculated?

Item revenue from recommendations is calculated by adding up the revenue from every product sold in each purchase event that was attributed to recommendation events.

Note

Revenue is reported in USD and calculated as either net or gross revenue:

  • Net revenue excludes taxes, shipping costs, and discounts.

  • Gross revenue includes taxes, shipping costs, and discounts.

The Top selling products metric displays net revenue figures. All other reported revenue metrics use gross revenue, unless otherwise stated.

See About revenue for more information on how the revenue metrics are calculated.

Transactions from recommendations chart

The Transactions from recommendations chart displays the total number of purchase events influenced by Coveo recommendations that occurred within the chosen filters.

The line graph delineates the variance of the purchase events over a specific period of time.

How are transactions from recommendations calculated?

The total number of commerce events that contain the purchase action and are attributed to recommendation events.

See Capture a purchase event for more information on how purchase events are logged and measured.

Conversion rate from recommendations chart

The Conversion rate from recommendations chart displays the number of transactions that were attributed to Coveo recommendations over the total number of sessions, within the chosen filters.

The line graph delineates the variance of the rate over a specific period of time.

How is the conversion rate from chart-name calculated?

The number of transactions attributed to recommendation events, divided by the total number of sessions in which at least one recommendation event occurred, multiplied by 100.

Average order value influenced by recommendations chart

The Average order value influenced by recommendations chart displays the average revenue per transaction influenced by Coveo recommendations that occurred within the chosen filters.

The line graph delineates the variance of the average over a specific period of time.

How is the average order value influenced by chart-name calculated?

The sum of the total revenue attributed to recommendation events, divided by the total number of transactions attributed to recommendation events.

Average clickthrough rate chart

The Average clickthrough rate chart displays the ratio between the number of recommendation events that were followed by at least one related click event, out of the total number of recommendation events, within the chosen filters.

The line graph delineates the variance of the average clickthrough rate over a specific period of time.

How is the average clickthrough rate calculated?

The total number of recommendation events that were followed by at least one click event (with a matching unique identifier value), divided by the total number of recommendation events.

Top recommendation components chart

The Top recommendation components chart displays a list of the recommendation components that generated the most revenue, within the chosen filters. A recommendation component refers to "where" on the site the recommended products appear. For example, different recommendation components are typically used on product detail pages (PDPs) and cart pages.

The recommendation component provides you with data on how well these pages perform in terms of the recommendation engine powered by the Coveo ML model.

How are top recommendation components calculated?

The sum of the transactions that are attributed to every single recommendation component, for every recommendation component that appears as the value of the originLevel1 property of a recommendation event.

Total recommendation events chart

The Total recommendation events chart displays the total number of recommendation events, within the chosen filters.

The line graph delineates the variance of the total over a specific period of time.

Top selling products chart

A list of the top ten products or product groups in recommendation slots that generated the most revenue, within the chosen filters.

How are top selling products calculated?

The products or product groups contained in click events that followed a recommendation event to which a purchase was attributed and that generated the most revenue.

Discrepancies between reports

Figures shown for metrics in the Commerce Advanced Reports may differ from those for the same metrics in the Reports (platform-ca | platform-eu | platform-au) page of the Coveo Administration Console and Coveo Merchandising Hub (CMH) reports.

These discrepancies typically occur because different reports use distinct filters and processing rules when calculating figures for the same metric.

Here are the most common reasons for differences between reports:

  • Inclusion of searchBoxAsYouType events:

    By default, reports from the Reports (platform-ca | platform-eu | platform-au) page include search events where the event cause is searchBoxAsYouType. This can result in higher query figures compared to the Commerce Advanced Reports or CMH reports, which exclude these events by default.

  • Time zone differences:

    CMH reports use Coordinated Universal Time (UTC), while the reports of the Reports page and Commerce Advanced Reports use the user’s browser time zone. This difference can lead to a few hours of offset in event timestamps, which may affect metric calculations.

  • Case sensitivity in query metrics:

    For query-related metrics, CMH reports are case-sensitive, while the reports of the Reports page and Commerce Advanced Reports are case-insensitive. This means that identical queries with different casing are treated as separate queries in CMH reports but are counted as the same query in the other reports. For example, the queries coveo and Coveo are counted as separate queries in CMH reports but as the same query in the other reports.