Product listing dashboard
Product listing dashboard
- What is a session?
- What is a product listing event?
- What is product listing attribution?
- Item revenue from product listings chart
- Transactions from product listings chart
- Conversion rate from product listings chart
- Average order value influenced by product listings chart
- Average clickthrough rate chart
- Average click rank chart
- Total product listing events chart
- Top selling products chart
The Product listing dashboard on the Advanced Reports (platform-ca | platform-eu | platform-au) page provides an in-depth view of the top-performing product listing pages (PLPs). As in the Overview dashboard, you can view basic metrics such as revenue, conversion rate, clickthrough rate, and more. However, the Product listing dashboard emphasizes product listing attributions.
The Product listing dashboard includes the following metric charts:
What is a session?
Although sessions aren’t specifically listed in the Product listing dashboard, they’re often used to calculate the metrics listed there.
At Coveo, a session starts with the first event a visitor generates and ends after 30 minutes of inactivity. For a given visitor, if a new event is generated after 30 minutes of inactivity, it results in a new session with a new visit ID.
To be considered Coveo-related, the session must contain search, product listing, or recommendation actions.
What is a product listing event?
In this article, the term product listing event is often used in metric definitions to simplify the explanation. However, this isn’t an official Coveo Usage Analytics (Coveo UA) event type.
In practice, a product listing event is a search event that’s triggered when a product listing page (PLP) loads.
This happens when a query is made to the Search API to retrieve the products to display on the page.
To trigger a product listing event, the query must contain the word listing in the searchHub query parameter.
What is product listing attribution?
Coveo attributes a product in a transaction to the Product listing product discovery solution if a visitor's last registered click action before purchasing the product was selecting it on a product listing page (PLP).
The Product listing dashboard shows how Coveo-powered PLP have contributed to your key commerce metrics.
For more details about how attribution is tracked for the Product listing solution, see About product listing attribution.
Item revenue from product listings chart
The Item revenue from product listings chart displays the total revenue influenced by Coveo product listing pages (PLPs) that occurred within the chosen filters.
The line graph delineates the revenue variance over a specific period of time.
How is the item revenue from product listings calculated?
Item revenue from product listings is calculated by adding up the revenue from every product sold in each purchase event that was attributed to product listing events.
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Note
Revenue is reported in
The Top selling products metric displays net revenue figures. All other reported revenue metrics use gross revenue, unless otherwise stated. See About revenue for more information on how the revenue metrics are calculated. |
Transactions from product listings chart
The Transactions from product listings chart displays the total number of purchase events influenced by Coveo product listing pages (PLPs) that occurred within the chosen filters.
The line graph delineates the variance of the purchase events over a specific period of time.
How are transactions from product listings calculated?
The total number of commerce events that contain the purchase action and are attributed to product listing events.
See Capture a purchase event for more information on how purchase events are logged and measured.
Conversion rate from product listings chart
The Conversion rate from product listings chart displays the number of transactions that were attributed to Coveo product listing pages (PLPs) over the total number of sessions, within the chosen filters.
The line graph delineates the variance of the rate over a specific period of time.
How is the conversion rate from chart-name calculated?
The number of transactions attributed to product listing events, divided by the total number of sessions in which at least one Coveo product listing search event occurred, multiplied by 100.
Average order value influenced by product listings chart
The Average order value influenced by product listings chart displays the average revenue per transaction influenced by Coveo product listing pages (PLPs) that occurred within the chosen filters.
The line graph delineates the variance of the average over a specific period of time.
How is the average order value influenced by chart-name calculated?
The sum of the total revenue attributed to product listing events, divided by the total number of transactions attributed to product listing events.
Average clickthrough rate chart
The Average clickthrough rate chart displays the ratio between the number of product listing events that were followed by at least one related click event, out of the total number of product listing events, within the chosen filters.
The line graph delineates the variance of the average clickthrough rate over a specific period of time.
How is the average clickthrough rate calculated?
The total number of product listing events that were followed by at least one click event (with a matching unique identifier value), divided by the total number of product listing events.
Average click rank chart
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A lower click rank is better, because it means that the product was well positioned. |
The Average click rank chart displays the average position of a product when customers have clicked or interacted with it on a product listing page (PLP), within the chosen filters.
The line graph delineates the variance of the average click rank over a specific period of time.
How is the average click rank calculated?
The average of the documentPosition value for all click events that followed a product listing event.
Total product listing events chart
The Total product listing events chart displays the total number of product listing events, within the chosen filters.
The line graph delineates the variance of the total over a specific period of time.
Top selling products chart
A list of the top ten products or product groups on product listing pages (PLPs) that generated the most revenue, within the chosen filters.
How are top selling products calculated?
The products or product groups contained in click events that followed a product listing event to which a purchase was attributed and that generated the most revenue.
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