Search dashboard
Search dashboard
- What is a session?
- What is search attribution?
- Item revenue from searches chart
- Transactions from searches chart
- Conversion rate from searches chart
- Average order value influenced by searches chart
- Average clickthrough rate chart
- Average click rank chart
- Top queries and search events chart
- Total search events chart
- Top selling products chart
The Search dashboard on the Advanced Reports (platform-ca | platform-eu | platform-au) page provides an in-depth view of the attributions specific to the Search product discovery solution. It’s divided into several charts, each dedicated to a key metric.
The Search dashboard includes the following metric charts:
What is a session?
Although sessions aren’t specifically listed in the Search dashboard, they’re often used to calculate the metrics listed there.
At Coveo, a session starts with the first event a visitor generates and ends after 30 minutes of inactivity. For a given visitor, if a new event is generated after 30 minutes of inactivity, it results in a new session with a new visit ID.
To be considered Coveo-related, the session must contain search, product listing, or recommendation actions.
What is search attribution?
Coveo attributes a product in a transaction to the Search product discovery solution if a visitor's last registered click action before purchasing the product was selecting it from the search results that were returned after performing a query in the search box.
The Search dashboard shows how Coveo-powered searches have contributed to your key commerce metrics.
For more details about how attribution is tracked for the Search solution, see About search attribution.
Item revenue from searches chart
The Item revenue from searches chart displays the total revenue influenced by Coveo-powered searches (coming from the search bar) that occurred within the chosen filters.
The line graph delineates the revenue variance over a specific period of time.
How is the item revenue from searches calculated?
Item revenue from searches is calculated by adding up the revenue from every product sold in each purchase event that was attributed to Coveo searches.
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Note
Revenue is reported in
The Top selling products metric displays net revenue figures. All other reported revenue metrics use gross revenue, unless otherwise stated. See About revenue for more information on how the revenue metrics are calculated. |
Transactions from searches chart
The Transactions from searches chart displays the total number of purchase events influenced by Coveo-powered searches (coming from the search bar) that occurred within the chosen filters.
The line graph delineates the variance of the purchase events over a specific period of time.
How are transactions from searches calculated?
The total number of commerce events that contain the purchase action and are attributed to Coveo searches.
See Capture a purchase event for more information on how purchase events are logged and measured.
Conversion rate from searches chart
The Conversion rate from searches chart displays the number of transactions that were attributed to Coveo-powered searches (coming from the search bar) over the total number of sessions, within the chosen filters.
The line graph delineates the variance of the rate over a specific period of time.
How is the conversion rate from chart-name calculated?
The number of transactions attributed to Coveo searches, divided by the total number of sessions in which at least one search event triggered by a search query occurred, multiplied by 100.
Average order value influenced by searches chart
The Average order value influenced by searches chart displays the average revenue per transaction influenced by Coveo-powered searches (coming from the search bar) that occurred within the chosen filters.
The line graph delineates the variance of the average over a specific period of time.
How is the average order value influenced by chart-name calculated?
The sum of the total revenue attributed to Coveo searches, divided by the total number of transactions attributed to Coveo searches.
Average clickthrough rate chart
The Average clickthrough rate chart displays the ratio between the number of search events influenced by Coveo-powered searches (coming from the search bar) that were followed by at least one related click event, out of the total number of search events influenced by Coveo-powered searches, within the chosen filters.
The line graph delineates the variance of the average clickthrough rate over a specific period of time.
How is the average clickthrough rate calculated?
The total number of search events influenced by Coveo-powered searches (coming from the search bar) that were followed by at least one click event (with a matching unique identifier value), divided by the total number of search events influenced by Coveo-powered searches.
Average click rank chart
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A lower click rank is better, because it means that the product was well positioned. |
The Average click rank chart displays the average position of a product when customers have clicked or interacted with it following a Coveo-powered search (coming from the search bar), within the chosen filters.
The line graph delineates the variance of the average click rank over a specific period of time.
How is the average click rank calculated?
The average of the documentPosition value for all click events that followed a search event triggered by a search query.
Top queries and search events chart
This chart displays a list of the top user queries (Query expressions) organized by the attributed number of Coveo searches and their respective total revenue, within the chosen filters.
How are top queries and search events calculated?
The expressions that appear in the queryText property the most often in search events triggered by a search query.
Total search events chart
The Total search events chart displays the total number of search events.
The total is broken down into manual, refinement, automatic, or unclassified search events:
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A manual search event happens when a visitor takes a manual action that causes products to be displayed, like sending a query from the search box.
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A refinement search event typically happens after a manual search, when a visitor takes an action that refines a search, like interacting with facets or sort options.
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An automatic search event happens when a search event is triggered automatically by a Coveo-powered feature, such as when:
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The query correction (also known as Did You Mean) feature automatically corrects a user’s query.
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The search-as-you-type feature triggers search events when a user types a query in the search box.
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A Coveo-powered interface loads without any user interaction, such as when a user lands on a page where search results are automatically displayed.
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An unclassified search event, depending on whether your implementation targets the Commerce API or Search API, is:
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Commerce API: Any search event that doesn’t fall into the manual, refinement, or automatic categories.
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Search API: Any search event for which the
actionCausevalue isn’t recognized.
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How are total search events calculated?
The total number of search events triggered by a search query.
The actionCause value is used to determine whether it’s a manual, refinement, automatic, or unclassified search event.
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Note
Requests to the Commerce API don’t need to specify the |
Top selling products chart
A list of the top ten products or product groups in search results that generated the most revenue, within the chosen filters.
How are top selling products calculated?
The products or product groups contained in click events that followed a search event influenced by Coveo-powered searches (coming from the search bar) to which a purchase was attributed and that generated the most revenue.
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