Get your data into Qubit

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In this article, we’ll introduce you to the ways in which you can import data into Qubit and the benefits of doing so.


Qubit provides a method to import data from external sources for use throughout the Qubit platform, providing a pathway to join data from your CRM systems and offline business systems with the data generated from your websites, mobile apps, or other devices.

By importing data from across otherwise independent and sometimes disparate data points, and joining it with data from online sources, via Segments, you can get the full picture on visitor behavior and the visitor journey, better identify and understand trends, and be far better placed to make informed business decisions based on the entirety of the data collected across your business.

Imported data can be used immediately in the Qubit platform to create new segments and enhance existing ones, deliver highly personalized experiences via the Import API, create reports that include also offline data, and perform analytics in Live Tap. See Next steps for more information.

For more advanced use cases, you can utilize the power of SQL through Derived Datasets to query and aggregate data points from across your property. To help you get started, we’ve built a number of data models that are based on derived datasets, including Customer Lifetime Value, Replenishment, and Back In Stock; these models can be used "off-the-shelf".

Key features

  • Ability to import your data according to predefined schema templates or using a custom schema

  • Ingest CSV files with multiple columns and many millions of rows

  • Set up automated file ingest via Google Cloud Storage (GCS), connecting your backend systems with Qubit

  • Update previous imports with further ingests to align data from external sources with the data held in the Qubit platform

  • Combine raw data points to generate meaningful and useful business insights in a way that those data points by themselves cannot