Introduction to social proof experiences
Introduction to social proof experiences
Qubit’s Social proof draws on the power of social influence to drive sales by creating urgency and reassurance.
Key features
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Purchase counter to create urgency and demand for time or stock limited products
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Last booked feature to provide visual feedback that a product is currently in demand by showing the last purchase date and time
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Hot product trends to show the top trending products on your site as a method of generating interest on your site
Counting
Best used to provide urgency and demand for time or stock limited products.
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Example 1 - 24 people viewed this product in the last hour
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Example 2 - 112 people bought this in the last 2 days
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Counting can be performed on any event
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Product Views, Basket Adds, or Transactions per product
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Recency
Best used to provide validation and confidence in the purchasing funnel.
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Example 1 - this item was last booked at 12:03 today
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Example 2 - the last item bought on this site was less than 5 minutes ago
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Provide visual feedback that the item is in demand at present
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Surface the last time and date the item was booked for products which have been purchased recently
Trending
Best used for helping first time users with discovery of products.
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Example 1 - top trending items in New York
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Example 2 - top shared items on social networks
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Show the top trending items on your site as a method to create discovery on your site
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Apply this to items shared on social networks to present 'social engagement'