Introduction to social proof experiences

This is for:

Developer

Qubit’s Social proof, a marketing technique that leverages the power of social influence to drive sales, creates a sense of urgency and demand for time or stock limited products.

Key features

  • Purchase counter to create urgency and demand for time or stock limited products

  • Last booked feature to provide visual feedback that a product is currently in demand by showing the last purchase date and time

  • Hot product trends to show the top trending products on your site as a method of generating interest on your site

Counting

This is best used to provide urgency and demand for time-limited or stock-limited products.

  • Example 1: 24 people viewed this product in the last hour.

  • Example 2: 112 people bought this in the last 2 days.

    • Counting can be performed on any event.

    • Product Views, Basket Adds, or Transactions per product.

Recency

This is best used to provide validation and increase confidence in the purchasing funnel.

  • Example 1: This item was last booked at 12:03 today.

  • Example 2: The last item bought on this site was less than 5 minutes ago.

  • Provide visual feedback to show that the item is currently in demand.

  • Display the most recent time and date the item was booked for products that have been recently bought.

This is best used to help first-time users discover products.

  • Example 1: Top trending items in New York.

  • Example 2: Top shared items on social networks.

  • Display the top trending items on your site as a method to ease product discovery.

  • Apply this to items shared on social networks to present 'social engagement'.