Reporting on product recommendations
Reporting on product recommendations
In this article, we’ll show you how to find the key metrics for each of your Recommendations experiences.
Intro
For each of your Recommendations experiences, we report the key metrics that will enable you to understand the value that the experience is driving for your business, not only in narrow terms of revenue and conversions, but also the in the wider context of engagement, for example, understanding the effectiveness of recommendations in encouraging your visitors to create a shopping cart, complete their order, and discover more products in your inventory.
These metrics will help you answer questions such as:
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What is the RPV for those visitors that saw the experience? -
How many transactions were a direct result of a product recommendation? -
What percentage of visitors that interacted with a recommended product went on to purchase that product?
And help you with higher-level decisions around experience strategies and planning.
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For the highest possible accuracy, it is vital that you emit the required Recommendations events and that you validate your QProtocol setup. |
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If you are not seeing any metrics, it is likely that you are not emitting the events that power reporting.
Our latest Recommendations package |
Getting started
To view the metrics for an Recommendations experience, select Experiences from the side menu and open the desired experience.
If you are interested in the test results for your experience and specifically the performance of an experience as it compares to your control, switch to Results. If you would like to edit the experience, switch to Settings.
Using the Performance summary
The Performance summary card displays the key metrics for your Recommendations experience over the last 28 days.
For each metric, we provide a brief explanation in the form of a tooltip. Refer to the following tables for additional details.
Revenue
| Key Metric | Type | Description | Sub Metric | Value Reporting |
|---|---|---|---|---|
Attributed revenue |
Currency |
Total revenue attributed to visitors over the 28-day period that clicked a recommended product within 28 days of being recommended to |
% of site-wide revenue attributable to the experience |
Revenue driven by product recommendations |
Attributed transactions |
Integer |
Total transactions attributed to visitors over 28-day period that purchased a recommended product that they clicked within 28 days of being recommended to |
% of total site-wide transactions attributable to the experience |
Transactions driven by product recommendations |
Revenue Per Visitor |
Currency |
Total Revenue Per Visitor over the 28-day period for visitors that clicked a recommended product |
Uplift compared to RPV for all site visitors |
Uplift in RPV from product recommendations |
Revenue Per Converter |
Currency |
Total Revenue Per Converter over the 28-day period for visitors that clicked a recommended product |
Uplift compared to RPC for all site visitors |
Uplift in RPC from product recommendations |
Engagement
| Key Metric | Type | Description | Sub Metric | Value Reporting |
|---|---|---|---|---|
Interaction rate |
% |
Percentage of visitors that clicked (interacted) at least 1 recommended product within 28 days of being recommended to |
Engagement driven by recommendations |
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Purchase rate |
% |
Percentage of those interactions that resulted in the purchase of the clicked product |
Transactions driven by recommendations |
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Products per converter |
Integer |
Average number of unique recommended products purchased by visitors within 28 days of being recommended to |
Uplift compared to products per converter for all site visitors |
Effectiveness of recommendations in driving product discovery |
Distinct products clicked |
Integer |
Total number of unique recommended products clicked by visitors within 28 days of being recommended to |
Effectiveness of recommendations in encouraging visitors to explore an inventory |
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Total product clicks |
Integer |
Total number of recommended products clicked by visitors within 28 days of being recommended to |
Effectiveness of recommendations in promoting products |
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Distinct products purchased |
Integer |
Total number of unique recommended products clicked and then purchased within 28 days of being recommended to |
Effectiveness of recommendations in encouraging order completion |
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Total products purchased |
Integer |
Total number of recommended products clicked and then purchased within 28 days of being recommended to |
Effectiveness of recommendations in encouraging order completion |
For several metrics, we provide further context through a sub-metric. This either reports the impact of an experience as a percentage of the total site-wide metric, as seen in this example:
Or a percentage uplift, compared to the site average, as seen in this example:
To the right of each metric is a line graph showing the selected metric over the entire 28-day period. By positioning the cursor over the timeline, you can see the metrics for any given data point over the reporting period:
For several metrics, the line graph shows distinct lines for both the experience and your site’s accumulated traffic.
In the following example, we can see the RPV for an experience and the same metric for all your site’s traffic. The difference between the 2 lines represents the value driven by the experience:
A lightbulb moment
To really drive home the value that your experience is delivering, we present a key headline above the Performance summary card.
In the following example, we see that customers that interacted with the experience spent 26.76% more than the site average over the reporting period:
Navigating through the metrics
Metrics are displayed in 1 or more pages.
Navigate through these pages by selecting 
and 
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