Contentsquare

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Developer

In this article, we’ll cover the steps involved in integrating Coveo Experimentation Hub (CEH) with Contentsquare.

Intro

Contentsquare customers can take advantage of our integration to send experience data directly from Coveo to Contentsquare for segmentation and analysis.

This integration will enable you to analyze user interactions for each variation, understand why your experiments win, see and quantify the change in user behavior.

Once set up, you have the option of creating segments and using live zoning to undertake in-depth behavior-based analysis and to report on digital performance.

Key benefits

  • Use Contentsquare to understand why one test variation performed better than the other. Iterate based on those findings to fine-tune testing and increase conversion uplift again and again

  • Better understand how and why your customers are interacting with your digital platforms, based on CEH experiments and visitors

  • Understand how your tests influence visitor behavior using Contentsquare’s zoning and session replay technology. Even tests that don’t provide an uplift may have a positive impact on the user experience

  • Test confidently and take fast action thanks to Contentsquare’s instant insights and easy-to-read metrics. Reduce the impact of underperforming test variations on your business by quickly identifying winning alternatives

Setting it up

Reach out to your CSM if you are interested in setting up this integration.

Getting information about the Coveo data sent to Contentsquare

Coveo sends the experience and the master variation ID to Contentsquare:

experience_variation

In the above example, the experience Id is 158666, and the master variation Id is 955739.

Tip
Leading practice

Because these are passed as dynamic variables, once you have the experience Id, you can design your segmentation to capture the behavior of visitors that were bucketed into the experience control or one of the variations.
Note

We offer the possibility to pass the experience name rather than the experience Id to Contentsquare. This might help you identify Coveo experiences within the Contentsquare platform as you can search for dynamic variables by experience name, for example, Home page banner promotion and variable values by the labels control and variation1, for example, rather than Ids. However, you should also be aware that by passing the experience name, you are publicly exposing the names of experiences running on your website, which can be obtained with minimal effort. This is more of an issue if you use meaningful names for your experiences, for example, "20 % bike accessory discount on home page". Reach out to your CSM to discuss enabling this option and the consequences of doing so.

Setting up segments in Contentsquare based on CEH data

Refer to the Contentsquare documentation for instructions on how to create a new segment

Once you’ve created the segment, drag across dynamic variables, and add the following conditions:

  • dynamic variable: CEH experience Id

  • of the type: string

  • with a value that equals: CEH variation Id

In the following example, we see that the user is creating a segment for visitors exposed to the variation 955739 for the experience Id 158666:

segment-variation
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Leading practice

You can now use this segment across all of the modules in Contentsquare.
Note

If you have more than one variation in your experience, you can target the visitors bucketed into a specific variation by selecting the variation Id as the segment condition.

Using live zoning

Once you have the preview URL for your CEH experience, you can then analyze the variation directly using live zoning–make sure you apply the segment for the audience that saw that variation.

Alternatively, you can create the page inside of zoning in Contentsquare:

Get the preview URL for one or more of your experience variations

Create a new zone for the page concerned, select Change preview url, and enter the preview URL you copied in the previous step:

zoning
Note

You can get the preview URL for an experience by opening from your list of CEH experiences, selecting preview and then, for example, Preview "Variation 1". The resulting browser window will display the preview URL that you’ll need to copy to create the new zone.