Product recommendations strategies reference

Bought after viewing

Increase engagement by recommending products other people bought after viewing the selected product

PDP

Promote new products

Show products added to your product catalog within the last 21 days, ordered by popularity (views)

Homepage

Showcase trending products

Ideal for repeat customers on their return to your site and used to highlight the latest product trends from your brand

Homepage

Upsell products

Encourage customers to buy more by showing products that are complementary to one another

Basket or Checkout

Discover similar products

Draw visitors further into your product inventory by showing products that other customers went on to view after viewing the selected product

PDP

Popular products

Provide a clear indication of popular products, offering initial inspiration. Ideal for first-time users and on broader-focused pages such as your homepage

Homepage or Search Results

Bought next

Focus on the first and second purchases in the purchase cycle to recommend products that other customers bought next after purchasing the selected product

Checkout or Order Confirmation

Convert based on a product and your history

Encourage customers to buy more products by surfacing other products of interest, 'Others you may like', based on the product currently being viewed and their own browsing and purchase history

PDP

Engage based on a product and your history

Encourage customers to engage with more of your products by surfacing other products of interest, 'Others you may like', based on the product currently being viewed and their own browsing and purchase history

PDP

Similar products

Show similar products to the one a visitor is viewing

PDP

Convert based on your history

Encourage customers to buy more products by surfacing other products of interest, 'Recommended for you', based on their own browsing and purchase history

Homepage, PLP footer, failed search footer

Engage based on your history

Encourage customers to engage with more of your products by surfacing other products of interest, 'Recommended for you', based on their own browsing and purchase history

Homepage, PLP footer, failed search footer

Increase your basket value

Encourage customers to increase the value of the products in their basket by surfacing products 'Frequently bought together' with the products in the basket

Basket page or Add-to-bag modal