Search Page Optimizer (SPO)

Context: Coveo Machine Learning model

A Search Page Optimizer (SPO) model reranks products on commerce search result pages by learning from aggregate visitor behavior signals such as clicks, add-to-cart actions, and purchases. SPO refines the initial ranking produced by the Coveo index so that the products most likely to drive conversions appear higher, while merchandising rules are reapplied after reranking.

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