Custom data
Custom data is a usage analytics event field that can be used to include additional data. This data can be leveraged in UA dashboards and reports, and can also play a role in training Coveo Machine Learning (Coveo ML) models.
Arbitrary customData
key-value pairs can be included in a UA event for reporting purposes, but a search UA event customData
typically also includes key-value pairs which are equivalent to those included in the corresponding context Search API query parameter.