The Conversion Rate (CR) represents the number of conversions divided by the total number of visitors. When referring specifically to the metric reported for an experience, CR refers to conversions amongst visitors from the moment they enter the experience until the moment they leave or the experience ends. When referring to segment metrics, CR refers to conversions amongst members of a segment that visited a site on a given day. CR is important because it illustrates how customers are engaging with your brand and interacting with your website or mobile app.
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