Gauge the impact of an experience

This is for:

In this article

Key metrics

Let’s start by taking a look at the key metrics you’ll use to gauge the impact the experience is having on your site.

When we talk about impact, we’re looking specifically at the numbers of visitors and the number of converters.

You’ll find this information in the Health card, which you’ll find in the Overview tab:


The reported metrics are an aggregation of the visitors exposed to an experience—​this includes the control and variations.

Let’s explain each of these metrics:

  • Total visitors: This represents the cumulative number of visitors who have viewed the experience, across all iterations, either in the last 24 hours or since the experience was launched.

  • Total converters: This is the cumulative number of visitors who viewed the experience and subsequently converted, across all iterations, either in the last 24 hours or since the experience was launched.


For my experience, no metrics are being shown. What is the likely cause?

Currently in beta, the Health card is your first port of call for diagnosing issues with your experience.

When no metrics are being displayed, the likely cause is that visitors aren’t seeing your experience. This might be because your segment conditions are too restrictive or that the trigger conditions aren’t being met.

As a first step, we recommend working with a member of your development team to check segmentation and triggers are working as you expect.

We also recommend using the Qubit Explorer to make sure that the correct events are being emitted and that experience is being triggered as you would expect.

You can read more about the Qubit Explorer and validating your QP setup in Validating Your Setup.

What is a converter?

If your primary goal is Conversions, a converter could be a visitor who purchased on your site. However, this isn’t always the case, as it depends on how conversion has been defined for your property.

Conversion could be transaction based but equally could be based on phone calls received or form submissions. For more information, please contact Coveo Support.

We define Conversion Rate as the number of distinct visitors that convert (converters) over the total number of visitors.

Why does Qubit focus on converters rather than conversions?

We believe that measuring converters is much more robust than conversions, which can be heavily biassed by resellers or visitors that make many transactions. For example, if the top 3 resellers all happen to get into the same experience variation (1 in 8 chance), it would likely win hands down over the control when assessed by conversions, even though it could have a much worse visitor conversion rate.

I’ve paused an experience but I continue to see conversions, why is that?

Any conversions that occurred before the experience was paused will be counted for two weeks after the experience was paused.