---
title: Property
slug: p4ue0547
canonical_url: https://docs.coveo.com/en/p4ue0547/
collection: glossary
source_format: adoc
---
# Property
A {doctitle} is an identifier that's equivalent to a [tracking ID](https://docs.coveo.com/en/o8rb0139/), but it has a user-readable display name.
For example, a [storefront](https://docs.coveo.com/en/p33g0410/)'s [tracking ID](https://docs.coveo.com/en/o8rb0139/) could be `market_19420479584`, while its property is `Canada`.
Properties are used to organize and interpret [Coveo Analytics](https://docs.coveo.com/en/182/) data for specific contexts.

Every [tracking ID](https://docs.coveo.com/en/o8rb0139/) in your [Coveo Analytics events](https://docs.coveo.com/en/260/) must be registered as a property in your [Coveo organization](https://docs.coveo.com/en/185/).