Coveo Merchandising Hub performance metrics

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As a merchandiser, your goal is to convert visitors into satisfied customers. This section focuses on key performance metrics available in the Coveo Merchandising Hub (CMH), delivering precise data to fine-tune your strategy. Explore how these tools and rule adjustments can help you improve your conversion rate.

To access the performance metrics, in the Merchandising Hub, select View at the end of any Product Listings, Search, or Slot to view the performance metrics.

Performance metrics overview

The Performance tab displays the following metrics.

Metric type Displayed metrics

Hero metrics (default)

  • Views

  • Revenue

  • Conversion rate

Collected data

  • Visits

  • Visitors

  • Products

  • Clicks on products

  • Clicks on filters

  • Purchases

Analyzed data

  • Average Click Rank (ACR)

  • Clickthrough Rate (CTR)

  • Revenue per Visitor (RPV)

  • Average Order Value (AOV)

Product metrics

  • Revenue

  • Clickthrough Rate

  • Conversion Rate

  • Ranking Position

Metric cut-off times

Coveo uses a cut-off time of 23:59:59 UTC for data processing or reporting, which can affect other time zones due to the nature of how time zones work in relation to Coordinated Universal Time (UTC).

A rolling data preview period means that new numbers will be visible every day once both periods are available.


A user in Montreal, Canada, operates in the Eastern Time Zone. The Eastern Time Zone is either UTC-5 (Eastern Standard Time, EST) or UTC-4 (Eastern Daylight Time, EDT), depending on whether daylight saving time is in effect. The UTC cut-off of 23:59:59 translates to 18:59:59 (6:59:59 PM) Montreal time.

Waiting for data

When visiting the performance tab after having created a product listing page, a search query, or recommendation slot, you’ll notice there aren’t performance metrics immediately available. Metrics will only start to show once a page has been interacted with, meaning it has at least been viewed. When metrics start appearing, views will show up first, but there may not be any metrics for purchases or clicks if these actions haven’t occurred on that page yet.

Comparison metrics

The CMH allows you to compare data for a predetermined set of time. Comparison metrics are displayed when aggregating data from prior periods and comparing it to the current period. Comparison periods will be available once sufficient data has been collected for the specific period. The current available comparison metrics are:

Metric timeline Description

All Time

This metric provides a sum of all the data since the first recorded metric.

Compare Last 7 Days

Provides a comparison of the last 7 days of data with the preceding 7 day period.

Compare Last 28 Days

Provides a comparison of the last 28 days of data with the preceding 28 day period.

Hero metrics

Hero metrics are the key performance indicators prominently displayed at the top of the performance page. These metrics are the first ones that merchandisers will see and provide a quick overview of critical performance aspects. They offer immediate insights into overall trends and success, helping merchandisers quickly assess the health and progress of their product, campaign, or business initiative.

Collected data

The Collected data metrics section provides a comprehensive overview of user interactions and activities on the listing page. These metrics are essential for understanding how users engage with the content, which products attract the most attention, and how effective the filters and listings are in driving conversions. The collected data metrics include Visits, Visitors, Products, Clicks on Products, Clicks on Filters, and Purchases, each offering a specific perspective on user interactions and data collection.

Analyzed metrics

The Analyzed metrics section is used for evaluating how well the page engages visitors and drives desired actions, such as clicks and purchases. The analyzed data metrics include Average Click Rank (ACR), Clickthrough Rate, Revenue per Visitor (RPV), and Average Order Value, each offering a detailed view of user engagement and financial performance.

Product metrics

The Product metrics section will display specific product metrics. You can search for specific products by name or ID.