---
title: Build commerce product listing pages
slug: o4ue0471
canonical_url: https://docs.coveo.com/en/o4ue0471/
collection: coveo-for-commerce
source_format: adoc
---
# Build commerce product listing pages

[product listing pages (PLPs)](https://docs.coveo.com/en/m1sf3187/) are user interfaces that allow visitors to browse products of a specific category.
In Coveo for Commerce, PLPs power the [Product listings](https://docs.coveo.com/en/o53d9587#product-listings) [product discovery solution](https://docs.coveo.com/en/o9cf0524/).

Building PLPs is a key step in creating a successful product discovery experience for your visitors.
Whether you're building a category or a campaign page, Coveo for Commerce provides the tools to create a powerful and engaging PLP.

You can use Coveo-powered PLPs to:

* Show products that share a specific attribute, such as a category or a brand.

* Rank products to optimize for conversion and revenue per visit (RPV) by considering past user behavior, product attributes, and business objectives.

* Display relevant filters to help [visitors](https://docs.coveo.com/en/nbub9475/) find the products they need.

* Manually curate the products on the page based on your business needs, such as applying boosts or pinning certain products.

![Listing discovery experience | Coveo](https://docs.coveo.com/en/assets/images/coveo-for-commerce/images/listing-discovery.gif)

## How to build product listing pages

To implement a Coveo-powered [product listing page (PLP)](https://docs.coveo.com/en/m1sf3187/):

. [Create the PLP](https://docs.coveo.com/en/pbjb9139#create-a-product-listing-page-using-the-cmh) using the [Product listings manager](https://docs.coveo.com/en/p64e0262/) in the [Coveo Merchandising Hub (CMH)](https://docs.coveo.com/en/o5290573/).

> **Tip**
>
> You can also [create PLPs in a batch](https://docs.coveo.com/en/pbjb9139#create-product-listing-pages-in-a-batch) using the Public Listing Page API.

. [Build your product listing page user interface](https://docs.coveo.com/en/o78c0545/).

. [Set up facets](https://docs.coveo.com/en/p3oa0420/) for the PLP using the [Facet manager](https://docs.coveo.com/en/p63f0211/) in the [Coveo Merchandising Hub (CMH)](https://docs.coveo.com/en/o5290573/).

> **Note**
>
> If the [Facet manager](https://docs.coveo.com/en/p63f0211/) isn't enabled for your [organization](https://docs.coveo.com/en/185/), you'll have to set up your [facets](https://docs.coveo.com/en/198/) in the next step using the Query Configurations API.

. [Create query configurations](https://docs.coveo.com/en/pbbf0247/) using the Query Configurations API.
These configurations set certain parameters for your PLPs, such as sort criteria and additional [fields](https://docs.coveo.com/en/200/).

. (Optional) [Create or modify rules](https://docs.coveo.com/en/ncce0176#product-listings-manager-rules) for the PLP using the [Product listings manager](https://docs.coveo.com/en/p64e0262/) in the [Coveo Merchandising Hub (CMH)](https://docs.coveo.com/en/o5290573/).

## Machine learning and personalization

To fully leverage Coveo-powered listing pages, configure [Coveo Machine Learning (Coveo ML)](https://docs.coveo.com/en/188/) [Automatic Relevance Tuning (ART)](https://docs.coveo.com/en/1013/).
You can use ART to rank products intelligently based on [visitor](https://docs.coveo.com/en/nbub9475/) behavior and preferences, thereby providing an engaging and personalized product discovery experience on listing pages.

For more information about ART and specific configurations for listing pages, see [About Automatic Relevance Tuning (ART) for Coveo for Commerce](https://docs.coveo.com/en/o3m90077/).