Validation criteria reference

This is for:

This article provides a reference of the validation criteria that the Overview dashboard of the Data Health (platform-ca | platform-eu | platform-au) may display.

All events types (except for search) listed in this article are action types. For more information, see Action types reference.

`client_id`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`Search`	Missing either the `cid` (Collect events), or the `clientId` (UA events).	Ensure that the event passes the `cid` value or the `clientId` value.	May break the attribution and consequently the dashboard.
`detail`	Missing either the `cid` (Collect events), or the `clientId` (UA events).	Ensure that the event passes the `cid` value or the `clientId` value.	May break the attribution and consequently the dashboard.
`click`	Missing either the `cid` (Collect events), or the `clientId` (UA events).	Ensure that the event passes the `cid` value or the `clientId` value.	May break the attribution and consequently the dashboard.
`addToCart`	Missing either the `cid` (Collect events), or the `clientId` (UA events).	Ensure that the event passes the `cid` value or the `clientId` value.	May break the attribution and consequently the dashboard.
`removeFromCart`	Missing either the `cid` (Collect events), or the `clientId` (UA events).	Ensure that the event passes the `cid` value or the `clientId` value.	May break the attribution and consequently the dashboard.
`purchase`	Missing either the `cid` (Collect events), or the `clientId` (UA events).	Ensure that the event passes the `cid` value or the `clientId` value.	May break the attribution and consequently the dashboard.

Search

Missing either the cid (Collect events), or the clientId (UA events).

Ensure that the event passes the cid value or the clientId value.

May break the attribution and consequently the dashboard.

detail

Missing either the cid (Collect events), or the clientId (UA events).

Ensure that the event passes the cid value or the clientId value.

May break the attribution and consequently the dashboard.

click

Missing either the cid (Collect events), or the clientId (UA events).

Ensure that the event passes the cid value or the clientId value.

May break the attribution and consequently the dashboard.

addToCart

Missing either the cid (Collect events), or the clientId (UA events).

Ensure that the event passes the cid value or the clientId value.

May break the attribution and consequently the dashboard.

removeFromCart

Missing either the cid (Collect events), or the clientId (UA events).

Ensure that the event passes the cid value or the clientId value.

May break the attribution and consequently the dashboard.

purchase

Missing either the cid (Collect events), or the clientId (UA events).

Ensure that the event passes the cid value or the clientId value.

May break the attribution and consequently the dashboard.

`attribution_failed`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`Search`	At least one search event isn’t properly classified as a search, recommendation, or product listing. This classification is done using the field `originlLevel1`.	Ensure that the event contains one of the following: an `originLevel1` containing either "SEARCH", "LISTING" or "RECS" (all should be uppercase) anywhere in the string. a `recommendationInterfaceLoad` or `recommendationOpen` actionCause. a `customData` object with a recommendation attribute.	May break the attribution and consequently the dashboard.

Search

At least one search event isn’t properly classified as a search, recommendation, or product listing. This classification is done using the field originlLevel1.

Ensure that the event contains one of the following:

an originLevel1 containing either "SEARCH", "LISTING" or "RECS" (all should be uppercase) anywhere in the string.
a recommendationInterfaceLoad or recommendationOpen actionCause.
a customData object with a recommendation attribute.

May break the attribution and consequently the dashboard.

`product_id`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`click`	At least one `click` event is missing the `prNid` parameter (Collect events) or `"customData":"contentIDvalue"` (UA events).	Ensure that the event is passing the `prNid:"value"` (Collect events), or that the `"customData":"contentIDvalue":"value"` is used.	May break the attribution, and consequently the dashboard as well if the severity level is at 1.
`detail`	At least one detail event is missing the `prNid` parameter (Collect events) or `"customData":"contentIDvalue"` (UA events).	Ensure that the event is passing `prNid:"value"` (Collect events), or the `"customData":"contentIDvalue":"value"` is used.	May break the attribution, and consequently the dashboard as well if the severity level is at 1.
`addToCart`	At least one cart event is missing the `prNid` parameter (Collect events) or `"customData":"contentIDvalue"` (UA events).	Ensure that the event is passing `prNid:"value"` (Collect events), or the `"customData":"contentIDvalue":"value"` is used.	N/A
`removeFromCart`	At least one cart event is missing the `prNid` parameter (Collect events) or `"customData":"contentIDvalue"` (UA events).	Ensure that the event is passing `prNid:"value"` (Collect events), or the `"customData":"contentIDvalue":"value"` is used.	N/A
`purchase`	At least one purchase event is missing the `prNid` parameter (Collect events) or `"customData":"contentIDvalue"` (UA events).	Ensure that the event is passing `prNid:"value"` (Collect events), or the `"customData":"contentIDvalue":"value"` is used.	N/A

click

At least one click event is missing the prNid parameter (Collect events) or "customData":"contentIDvalue" (UA events).

Ensure that the event is passing the prNid:"value" (Collect events), or that the "customData":"contentIDvalue":"value" is used.

May break the attribution, and consequently the dashboard as well if the severity level is at 1.

detail

At least one detail event is missing the prNid parameter (Collect events) or "customData":"contentIDvalue" (UA events).

Ensure that the event is passing prNid:"value" (Collect events), or the "customData":"contentIDvalue":"value" is used.

May break the attribution, and consequently the dashboard as well if the severity level is at 1.

addToCart

At least one cart event is missing the prNid parameter (Collect events) or "customData":"contentIDvalue" (UA events).

Ensure that the event is passing prNid:"value" (Collect events), or the "customData":"contentIDvalue":"value" is used.

N/A

removeFromCart

At least one cart event is missing the prNid parameter (Collect events) or "customData":"contentIDvalue" (UA events).

Ensure that the event is passing prNid:"value" (Collect events), or the "customData":"contentIDvalue":"value" is used.

N/A

purchase

At least one purchase event is missing the prNid parameter (Collect events) or "customData":"contentIDvalue" (UA events).

Ensure that the event is passing prNid:"value" (Collect events), or the "customData":"contentIDvalue":"value" is used.

N/A

`click_missing_searchid`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`click`	At least one `click` event is missing the `"searchUid"` value, regardless of whether Collect events or UA events are used.	Ensure that click events are passing the `"searchUid"` parameter.	May break the attribution and consequently the dashboard.

click

At least one click event is missing the "searchUid" value, regardless of whether Collect events or UA events are used.

Ensure that click events are passing the "searchUid" parameter.

May break the attribution and consequently the dashboard.

`addcart_purchase`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`purchase`	At least one purchase event isn’t associated with any `add_to_cart` events (using Client ID as the link).	Ensure that you aren’t losing `add_to_cart` events and that they’re sent properly. Another possibility could be that your `client_id` isn’t stored properly and it’s reset for each request.	Inaccurate CR and Revenue numbers will appear.

purchase

At least one purchase event isn’t associated with any add_to_cart events (using Client ID as the link).

Ensure that you aren’t losing add_to_cart events and that they’re sent properly. Another possibility could be that your client_id isn’t stored properly and it’s reset for each request.

Inaccurate CR and Revenue numbers will appear.

`search_id`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`search`	At least one search event is missing a `"searchUid"` value.	Ensure that all search events contain the `"searchUid"` parameter.	May break the attribution and consequently the dashboard.

search

At least one search event is missing a "searchUid" value.

Ensure that all search events contain the "searchUid" parameter.

May break the attribution and consequently the dashboard.

`product_action`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`search`	Product action `"pa = value"` must be one of the following : add, remove, detail, click, or purchase impression. Only applicable for Collect events.	Ensure that product actions (`pa` in Collect events) is either add, remove, detail, click, or purchase.	N/A
`click`	Product action `"pa = value"` must be one of the following : add, remove, detail, click, or purchase impression. Only applicable for Collect events.	Ensure that product actions (`pa` in Collect events) is either add, remove, detail, click, or purchase.	May break the attribution and consequently the dashboard.
`detail`	Product action `"pa = value"` must be one of the following : add, remove, detail, click, or purchase impression. Only applicable for Collect events.	Ensure that product actions (`pa` in Collect events) is either add, remove, detail, click, or purchase.	May break the attribution and consequently the dashboard.
`addToCart`	Product action `"pa = value"` must be one of the following : add, remove, detail, click, or purchase impression. Only applicable for Collect events.	Ensure that product actions (`pa` in Collect events) is either add, remove, detail, click, or purchase.	May break the attribution and consequently the dashboard.
`removeFromCart`	Product action `"pa = value"` must be one of the following : add, remove, detail, click, or purchase impression. Only applicable for Collect events.	Ensure that product actions (`pa` in Collect events) is either add, remove, detail, click, or purchase.	N/A
`purchase`	Product action `"pa = value"` must be one of the following : add, remove, detail, click, or purchase impression. Only applicable for Collect events.	Ensure that product actions (`pa` in Collect events) is either add, remove, detail, click, or purchase.	Revenue might show `0$` if missing for all events, or show inaccurate metrics.

search

Product action "pa = value" must be one of the following : add, remove, detail, click, or purchase impression. Only applicable for Collect events.

Ensure that product actions (pa in Collect events) is either add, remove, detail, click, or purchase.

N/A

click

Product action "pa = value" must be one of the following : add, remove, detail, click, or purchase impression. Only applicable for Collect events.

Ensure that product actions (pa in Collect events) is either add, remove, detail, click, or purchase.

May break the attribution and consequently the dashboard.

detail

Product action "pa = value" must be one of the following : add, remove, detail, click, or purchase impression. Only applicable for Collect events.

Ensure that product actions (pa in Collect events) is either add, remove, detail, click, or purchase.

May break the attribution and consequently the dashboard.

addToCart

Product action "pa = value" must be one of the following : add, remove, detail, click, or purchase impression. Only applicable for Collect events.

Ensure that product actions (pa in Collect events) is either add, remove, detail, click, or purchase.

May break the attribution and consequently the dashboard.

removeFromCart

Product action "pa = value" must be one of the following : add, remove, detail, click, or purchase impression. Only applicable for Collect events.

Ensure that product actions (pa in Collect events) is either add, remove, detail, click, or purchase.

N/A

purchase

Product action "pa = value" must be one of the following : add, remove, detail, click, or purchase impression. Only applicable for Collect events.

Ensure that product actions (pa in Collect events) is either add, remove, detail, click, or purchase.

Revenue might show 0$ if missing for all events, or show inaccurate metrics.

`click_missing_clickrank`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`click`	At least one `click` event is missing a `"prNps"` (Collect events) or `"documentPosition"` (UA events).	Ensure that click events are passing the position property; `"prNps"` (Collect events) or `"documentPosition"` (UA events).	Click rank metric in the dashboard will show inaccurate data.

click

At least one click event is missing a "prNps" (Collect events) or "documentPosition" (UA events).

Ensure that click events are passing the position property; "prNps" (Collect events) or "documentPosition" (UA events).

Click rank metric in the dashboard will show inaccurate data.

`transaction_revenue`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`purchase`	At least one purchase event (`pa` = 'purchase') is missing total revenue `"tr":value`. Only applicable for Collect events.	Ensure that the purchase event is sending the total revenue `"tr":value`.	Revenue might show`0$` if missing for all events, or show inaccurate metrics.

purchase

At least one purchase event (pa = 'purchase') is missing total revenue "tr":value. Only applicable for Collect events.

Ensure that the purchase event is sending the total revenue "tr":value.

Revenue might show`0$` if missing for all events, or show inaccurate metrics.

`query_expression`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`search`	At least one search event (search_type = 'Search') is missing a query value (must be a valid string).	Ensure that the query expression field is a valid string.	The search dashboard will display blank query expression vizualizations.

search

At least one search event (search_type = 'Search') is missing a query value (must be a valid string).

Ensure that the query expression field is a valid string.

The search dashboard will display blank query expression vizualizations.

`product_price`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`detail`	At least one detail event is missing the price parameter, `"prNpr"` (Collect events), or `"customData":"price": "value"` (UA events).	Ensure that the event is sending the product price: `"prNpr"` (Collect events) or `"customData":"price": "value"` (UA events).	The revenue numbers might have inaccurate data. If all events are missing prices, the total revenue will show `0$`.
`addToCart`	At least one cart event is missing the price parameter, `"prNpr"` (Collect events), or `"customData":"price": "value"` (UA events).	Ensure that the event is sending the product price: `"prNpr"` (Collect events) or `"customData":"price": "value"` (UA events).	The revenue numbers might have inaccurate data. If all events are missing prices, the total revenue will show `0$`.
`removeFromCart`	At least one cart event is missing the price parameter, `"prNpr"` (Collect events), or `"customData":"price": "value"` (UA events).	Ensure that the `dr` property is set properly.	N/A
`purchase`	At least one purchase event is missing the price parameter, `"prNpr"` (Collect events), or `"customData":"price": "value"` (UA events).	Ensure that the event is sending the product price: `"prNpr"` (Collect events) or `"customData":"price": "value"` (UA events).	The revenue numbers might have inaccurate data. If all events are missing prices, the total revenue will show `0$`.
`click`	At least one purchase event is missing the price parameter, `"prNpr"` (Collect events), or `"customData":"price": "value"` (UA events).	Ensure that the event is sending the product price: `"prNpr"` (Collect events) or `"customData":"price": "value"` (UA events).	N/A

detail

At least one detail event is missing the price parameter, "prNpr" (Collect events), or "customData":"price": "value" (UA events).

Ensure that the event is sending the product price: "prNpr" (Collect events) or "customData":"price": "value" (UA events).

The revenue numbers might have inaccurate data. If all events are missing prices, the total revenue will show 0$.

addToCart

At least one cart event is missing the price parameter, "prNpr" (Collect events), or "customData":"price": "value" (UA events).

Ensure that the event is sending the product price: "prNpr" (Collect events) or "customData":"price": "value" (UA events).

The revenue numbers might have inaccurate data. If all events are missing prices, the total revenue will show 0$.

removeFromCart

At least one cart event is missing the price parameter, "prNpr" (Collect events), or "customData":"price": "value" (UA events).

Ensure that the dr property is set properly.

N/A

purchase

At least one purchase event is missing the price parameter, "prNpr" (Collect events), or "customData":"price": "value" (UA events).

Ensure that the event is sending the product price: "prNpr" (Collect events) or "customData":"price": "value" (UA events).

The revenue numbers might have inaccurate data. If all events are missing prices, the total revenue will show 0$.

click

At least one purchase event is missing the price parameter, "prNpr" (Collect events), or "customData":"price": "value" (UA events).

Ensure that the event is sending the product price: "prNpr" (Collect events) or "customData":"price": "value" (UA events).

N/A

`transaction_id`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`purchase`	At least one `purchase` event (`pa = purchase`) is missing the `transaction_id`, `"ti":"value"` (Collect events) or `"customData":"transactionid":"value"`.	Ensure that the purchase event is passing the `"ti"` parameter (Collect events) or `"customData":"transactionid"` parameter (UA events).	Impacts the total revenue and CR.

purchase

At least one purchase event (pa = purchase) is missing the transaction_id, "ti":"value" (Collect events) or "customData":"transactionid":"value".

Ensure that the purchase event is passing the "ti" parameter (Collect events) or "customData":"transactionid" parameter (UA events).

Impacts the total revenue and CR.

`product_name`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`Click`	At least one `click` event is missing the product name, `"prNnm"` (Collect events) or `"customData":"name"` (UA events).	Ensure that the detail, click, cart, and purchase events are passing the product name: `"prNnm"` (Collect events) or `"customData":"name"` (UA events).	The name of the product (SKU) will be missing in some of the top 10 product vizzes.
`detail`	At least one `click` event is missing the product name, `"prNnm"` (Collect events) or `"customData":"name"` (UA events).	Ensure that the detail, click, cart, and purchase events are passing the product name: `"prNnm"` (Collect events) or `"customData":"name"` (UA events).	N/A
`addToCart`	At least one cart is missing the product name, `"prNnm"` (Collect events) or `"customData":"name"` (UA events).	Ensure that the detail, click, cart, and purchase events are passing the product name: `"prNnm"` (Collect events) or `"customData":"name"` (UA events).	The name of the product (SKU) will be missing in some of the top 10 product vizzes.
`removeFromCart`	At least one cart event is missing the product name, `"prNnm"` (Collect events) or `"customData":"name"` (UA events).	Ensure that the detail, click, cart, and purchase events are passing the product name: `"prNnm"` (Collect events) or `"customData":"name"` (UA events).	N/A
`purchase`	At least one purchase event is missing the product name, `"prNnm"` (Collect events) or `"customData":"name"` (UA events).	Ensure that the detail, click, cart, and purchase events are passing the product name: `"prNnm"` (Collect events) or `"customData":"name"` (UA events).	The name of the product (SKU) will be missing in some of the top 10 product vizzes.

Click

At least one click event is missing the product name, "prNnm" (Collect events) or "customData":"name" (UA events).

Ensure that the detail, click, cart, and purchase events are passing the product name: "prNnm" (Collect events) or "customData":"name" (UA events).

The name of the product (SKU) will be missing in some of the top 10 product vizzes.

detail

At least one click event is missing the product name, "prNnm" (Collect events) or "customData":"name" (UA events).

Ensure that the detail, click, cart, and purchase events are passing the product name: "prNnm" (Collect events) or "customData":"name" (UA events).

N/A

addToCart

At least one cart is missing the product name, "prNnm" (Collect events) or "customData":"name" (UA events).

Ensure that the detail, click, cart, and purchase events are passing the product name: "prNnm" (Collect events) or "customData":"name" (UA events).

The name of the product (SKU) will be missing in some of the top 10 product vizzes.

removeFromCart

At least one cart event is missing the product name, "prNnm" (Collect events) or "customData":"name" (UA events).

Ensure that the detail, click, cart, and purchase events are passing the product name: "prNnm" (Collect events) or "customData":"name" (UA events).

N/A

purchase

At least one purchase event is missing the product name, "prNnm" (Collect events) or "customData":"name" (UA events).

Ensure that the detail, click, cart, and purchase events are passing the product name: "prNnm" (Collect events) or "customData":"name" (UA events).

The name of the product (SKU) will be missing in some of the top 10 product vizzes.

`product_quantity`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`addToCart`	At least one addtoCart (`pa = add`) event is missing a quantity, `"pr1qt"` ID (Collect events), or `"customData":"quantity"` (UA events).	Ensure that the cart or purchase events are passing the product quantity: `"prNqt"` (Collect events) or `"customData":"quantity"` (UA events).	The revenue amounts might show inaccurate data. If all events are missing quantities, the total revenue will show `0$`.
`removeFromCart`	At least one removeFromCart (`pa = remove`) event is missing a quantity, `"pr1qt"` (Collect events) or `"customData":"quantity"` (UA events).	Ensure that the cart or purchase events are passing the product quantity: `"prNqt"` (Collect events) or `"customData":"quantity"` (UA events).	N/A
`purchase`	At least one purchase (`pa = purchase`) event is missing a quantity, `"pr1qt"` (Collect events) or `"customData":"quantity"` (UA events).	Ensure that the cart or purchase events are passing the product quantity: `"prNqt"` (Collect events) or `"customData":"quantity"` (UA events).	The revenue numbers might have inaccurate data. If all events are missing quantities, the total revenue will show `0$`.

addToCart

At least one addtoCart (pa = add) event is missing a quantity, "pr1qt" ID (Collect events), or "customData":"quantity" (UA events).

Ensure that the cart or purchase events are passing the product quantity: "prNqt" (Collect events) or "customData":"quantity" (UA events).

The revenue amounts might show inaccurate data. If all events are missing quantities, the total revenue will show 0$.

removeFromCart

At least one removeFromCart (pa = remove) event is missing a quantity, "pr1qt" (Collect events) or "customData":"quantity" (UA events).

Ensure that the cart or purchase events are passing the product quantity: "prNqt" (Collect events) or "customData":"quantity" (UA events).

N/A

purchase

At least one purchase (pa = purchase) event is missing a quantity, "pr1qt" (Collect events) or "customData":"quantity" (UA events).

Ensure that the cart or purchase events are passing the product quantity: "prNqt" (Collect events) or "customData":"quantity" (UA events).

The revenue numbers might have inaccurate data. If all events are missing quantities, the total revenue will show 0$.

`transaction_tax`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`purchase`	At least one purchase event is missing the tax value `"tt"`. Only applicable for Collect events.	Ensure that the purchase event is sending the tax value `"tt"`.	Inaccurate or a `0$` value of tax will appear.

purchase

At least one purchase event is missing the tax value "tt". Only applicable for Collect events.

Ensure that the purchase event is sending the tax value "tt".

Inaccurate or a 0$ value of tax will appear.

`transaction_shipping`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`purchase`	At least one purchase event is missing the shipping value `"ts"`. Only applicable for Collect events.	Ensure that the purchase event is sending the shipping value `"ts"`.	Inaccurate or a `0$` value of shipping costs will appear.

purchase

At least one purchase event is missing the shipping value "ts". Only applicable for Collect events.

Ensure that the purchase event is sending the shipping value "ts".

Inaccurate or a 0$ value of shipping costs will appear.

`multiple_user_id`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`search`	At least one session (`visit_id`) has more than one distinct `user_id`.	Ensure the `user_id` is consistent across a session.	N/A
`click`	At least one session (visit_id) has more than one distinct `user_id`.	Ensure that `user_id` is consistent across a session.	N/A
`detail`	At least one session (visit_id) has more than one distinct `user_id`.	Ensure that `user_id` is consistent across a session.	N/A
`addToCart`	At least one session (visit_id) has more than one distinct `user_id`.	Ensure that `user_id` is consistent across a session.	N/A
`removeFromCart`	At least one session (visit_id) has more than one distinct `user_id`.	Ensure that `user_id` is consistent across a session.	N/A
`purchase`	At least one session (visit_id) has more than one distinct `user_id`.	Ensure that `user_id` is consistent across a session.	N/A

search

At least one session (visit_id) has more than one distinct user_id.

Ensure the user_id is consistent across a session.

N/A

click

At least one session (visit_id) has more than one distinct user_id.

Ensure that user_id is consistent across a session.

N/A

detail

At least one session (visit_id) has more than one distinct user_id.

Ensure that user_id is consistent across a session.

N/A

addToCart

At least one session (visit_id) has more than one distinct user_id.

Ensure that user_id is consistent across a session.

N/A

removeFromCart

At least one session (visit_id) has more than one distinct user_id.

Ensure that user_id is consistent across a session.

N/A

purchase

At least one session (visit_id) has more than one distinct user_id.

Ensure that user_id is consistent across a session.

N/A

`website`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`search`	At least one event is missing the parameter `"context_website"` (Collect events), or `"customData":"context_website":"value"` (UA events)	Ensure that the event is passing `"context_website"` (Collect events), or `"customData":"context_website":"value"` (UA events).	Will break attribution
`click`	At least one `click` event is missing the parameter `"context_website"` (Collect events), or `"customData":"context_website":"value"` (UA events)	Ensure that the cart event is passing `"context_website"` (Collect events), or `"customData":"siteName":"context_website"` (UA events).	Will break attribution
`detail`	At least one detail event is missing the parameter `"context_website"` (Collect events), or `"customData":"context_website":"value"` (UA events)	Ensure that the detail event is passing `"context_website"` (Collect events), or `"customData":"context_website":"value"` (UA events).	Will break attribution
`addToCart`	At least one cart event is missing the parameter `"context_website"` (Collect events), or `"customData":"context_website":"value"` (UA events)	Ensure that the cart event is passing `"context_website"` (Collect events), or `"customData":"context_website":"value"` (UA events).	Will break attribution
`removeFromCart`	At least one cart event is missing the parameter `"context_website"` (Collect events), or `"customData":"context_website":"value"` (UA events)	Ensure that the cart event is passing `"context_website"` (Collect events), or `"customData":"context_website":"value"` (UA events).	Will break attribution
`purchase`	At least one purchase event is missing the parameter `"context_website"` (Collect events), or `"customData":"context_website":"value"` (UA events)	Ensure that the purchase event is passing `"context_website"` (Collect events), or `"customData":"context_website":"value"` (UA events).	Will break attribution

search

At least one event is missing the parameter "context_website" (Collect events), or "customData":"context_website":"value" (UA events)

Ensure that the event is passing "context_website" (Collect events), or "customData":"context_website":"value" (UA events).

Will break attribution

click

At least one click event is missing the parameter "context_website" (Collect events), or "customData":"context_website":"value" (UA events)

Ensure that the cart event is passing "context_website" (Collect events), or "customData":"siteName":"context_website" (UA events).

Will break attribution

detail

At least one detail event is missing the parameter "context_website" (Collect events), or "customData":"context_website":"value" (UA events)

Ensure that the detail event is passing "context_website" (Collect events), or "customData":"context_website":"value" (UA events).

Will break attribution

addToCart

At least one cart event is missing the parameter "context_website" (Collect events), or "customData":"context_website":"value" (UA events)

Ensure that the cart event is passing "context_website" (Collect events), or "customData":"context_website":"value" (UA events).

Will break attribution

removeFromCart

At least one cart event is missing the parameter "context_website" (Collect events), or "customData":"context_website":"value" (UA events)

Ensure that the cart event is passing "context_website" (Collect events), or "customData":"context_website":"value" (UA events).

Will break attribution

purchase

At least one purchase event is missing the parameter "context_website" (Collect events), or "customData":"context_website":"value" (UA events)

Ensure that the purchase event is passing "context_website" (Collect events), or "customData":"context_website":"value" (UA events).

Will break attribution

`product_variant`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`click`	At least one `click` event is missing the product variant, `"prNva"` (Collect events), or `"customData":"variant"` (UA events).	Ensure that the `"Click"` event is passing the product variant: `"prNva"` (Collect events), or `"customData":"variant"` (UA events).	N/A
`detail`	At least one detail event is missing the product variant, `"prNva"` (Collect events), or `"customData":"variant"` (UA events).	Ensure that the `"detail"` event is passing the product variant: `"prNva"` (Collect events), or `"customData":"variant"` (UA events).	N/A
`addToCart`	At least one cart event is missing the product variant, `"prNva"` (Collect events), or `"customData":"variant"` (UA events).	Ensure that the cart event is passing the product variant: `"prNva"` (Collect events), or `"customData":"variant"` (UA events).	N/A
`removeFromCart`	At least one cart event is missing the product variant, `"prNva"` (Collect events), or `"customData":"variant"` (UA events).	Ensure that the cart event is passing the product variant: `"prNva"` (Collect events), or `"customData":"variant"` (UA events).	N/A
`purchase`	At least one purchase event is missing the product variant, `"prNva"` (Collect events), or `"customData":"variant"` (UA events).	Ensure that the purchase event is passing the product variant: `"prNva"` (Collect events), or `"customData":"variant"` (UA events).	N/A

click

At least one click event is missing the product variant, "prNva" (Collect events), or "customData":"variant" (UA events).

Ensure that the "Click" event is passing the product variant: "prNva" (Collect events), or "customData":"variant" (UA events).

N/A

detail

At least one detail event is missing the product variant, "prNva" (Collect events), or "customData":"variant" (UA events).

Ensure that the "detail" event is passing the product variant: "prNva" (Collect events), or "customData":"variant" (UA events).

N/A

addToCart

At least one cart event is missing the product variant, "prNva" (Collect events), or "customData":"variant" (UA events).

Ensure that the cart event is passing the product variant: "prNva" (Collect events), or "customData":"variant" (UA events).

N/A

removeFromCart

At least one cart event is missing the product variant, "prNva" (Collect events), or "customData":"variant" (UA events).

Ensure that the cart event is passing the product variant: "prNva" (Collect events), or "customData":"variant" (UA events).

N/A

purchase

At least one purchase event is missing the product variant, "prNva" (Collect events), or "customData":"variant" (UA events).

Ensure that the purchase event is passing the product variant: "prNva" (Collect events), or "customData":"variant" (UA events).

N/A

`transaction_currency`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`purchase`	At least one purchase event is missing a currency value (`"cu"`). Only applicable for Collect events. In this case, a 1:1 exchange rate will be performed.	Ensure that the purchase event is passing the currency value `"cu"`.	Inaccurate revenue numbers will appear, with a 1:1 exchange rate.

purchase

At least one purchase event is missing a currency value ("cu"). Only applicable for Collect events. In this case, a 1:1 exchange rate will be performed.

Ensure that the purchase event is passing the currency value "cu".

Inaccurate revenue numbers will appear, with a 1:1 exchange rate.

`product_group`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`click`	At least one `click` event is missing the `"prNgroup"` (Collect events) or the `"customData":"group"` (UA events).	Ensure that the event is sending the product group: `"prNgroup"` (Collect events) or `"customData":"group"` (UA events).	This will break the attribution between the add to cart and the `click` event.
`detail`	At least one detail event is missing the `"prNgroup"` (Collect events) or the `"customData":"group"` (UA events).	Ensure that the event is sending the product group: `"prNgroup"` (Collect events) or `"customData":"group"` (UA events).	N/A
`addToCart`	At least one cart event is missing the `"prNgroup"` (Collect events) or the `"customData":"group"` (UA events).	Ensure that the event is sending the product group: `"prNgroup"` (Collect events) or `"customData":"group"` (UA events).	May break the attribution and consequently the dashboard.
`removeFromCart`	At least one cart event is missing the `"prNgroup"` (Collect events) or the `"customData":"group"` (UA events).	Ensure that the event is sending the product group: `"prNgroup"` (Collect events) or `"customData":"group"` (UA events).	N/A
`purchase`	At least one purchase event is missing the `"prNgroup"` (Collect events) or the `"customData":"group"` (UA events).	Ensure that the event is sending the product group: `"prNgroup"` (Collect events) or `"customData":"group"` (UA events).	N/A

click

At least one click event is missing the "prNgroup" (Collect events) or the "customData":"group" (UA events).

Ensure that the event is sending the product group: "prNgroup" (Collect events) or "customData":"group" (UA events).

This will break the attribution between the add to cart and the click event.

detail

At least one detail event is missing the "prNgroup" (Collect events) or the "customData":"group" (UA events).

Ensure that the event is sending the product group: "prNgroup" (Collect events) or "customData":"group" (UA events).

N/A

addToCart

At least one cart event is missing the "prNgroup" (Collect events) or the "customData":"group" (UA events).

Ensure that the event is sending the product group: "prNgroup" (Collect events) or "customData":"group" (UA events).

May break the attribution and consequently the dashboard.

removeFromCart

At least one cart event is missing the "prNgroup" (Collect events) or the "customData":"group" (UA events).

Ensure that the event is sending the product group: "prNgroup" (Collect events) or "customData":"group" (UA events).

N/A

purchase

At least one purchase event is missing the "prNgroup" (Collect events) or the "customData":"group" (UA events).

Ensure that the event is sending the product group: "prNgroup" (Collect events) or "customData":"group" (UA events).

N/A

`user_id`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`search`	At least one event is missing the user info (anonymous or with a name): `"uid"` (Collect events), or `"userDisplayName"` (UA events).	Ensure that events pass the `user_id` value. Consult with a developer to validate why the search hub doesn’t pass the `user_id` value.	Not much impact since it isn’t currently used for attribution.
`click`	At least one event is missing the user info (anonymous or with a name): `"uid"` (Collect events), or `"userDisplayName"` (UA events).	Ensure that events pass the `user_id` value. Consult with a developer to validate why the search hub doesn’t pass the `user_id` value.	N/A
`detail`	At least one event is missing the user info (anonymous or with a name): `"uid"` (Collect events), or `"userDisplayName"` (UA events).	Ensure that events pass the `user_id` value. Consult with a developer to validate why the search hub doesn’t pass the `user_id` value.	N/A
`addToCart`	At least one event is missing the user info (anonymous or with a name): `"uid"` (Collect events), or `"userDisplayName"` (UA events).	Ensure that events pass the `user_id` value. Consult with a developer to validate why the search hub doesn’t pass the `user_id` value.	N/A
`removeFromCart`	At least one event is missing the user info (anonymous or with a name): `"uid"` (Collect events), or `"userDisplayName"` (UA events).	Ensure that events pass the `user_id` value. Consult with a developer to validate why the search hub doesn’t pass the `user_id` value.	N/A
`purchase`	At least one event is missing the user info (anonymous or with a name): `"uid"` (Collect events), or `"userDisplayName"` (UA events)	Ensure that events pass the `user_id` value. Consult with a developer to validate why the search hub doesn’t pass the `user_id` value.	N/A

search

At least one event is missing the user info (anonymous or with a name): "uid" (Collect events), or "userDisplayName" (UA events).

Ensure that events pass the user_id value. Consult with a developer to validate why the search hub doesn’t pass the user_id value.

Not much impact since it isn’t currently used for attribution.

click

At least one event is missing the user info (anonymous or with a name): "uid" (Collect events), or "userDisplayName" (UA events).

Ensure that events pass the user_id value. Consult with a developer to validate why the search hub doesn’t pass the user_id value.

N/A

detail

At least one event is missing the user info (anonymous or with a name): "uid" (Collect events), or "userDisplayName" (UA events).

Ensure that events pass the user_id value. Consult with a developer to validate why the search hub doesn’t pass the user_id value.

N/A

addToCart

At least one event is missing the user info (anonymous or with a name): "uid" (Collect events), or "userDisplayName" (UA events).

Ensure that events pass the user_id value. Consult with a developer to validate why the search hub doesn’t pass the user_id value.

N/A

removeFromCart

At least one event is missing the user info (anonymous or with a name): "uid" (Collect events), or "userDisplayName" (UA events).

Ensure that events pass the user_id value. Consult with a developer to validate why the search hub doesn’t pass the user_id value.

N/A

purchase

At least one event is missing the user info (anonymous or with a name): "uid" (Collect events), or "userDisplayName" (UA events)

Ensure that events pass the user_id value. Consult with a developer to validate why the search hub doesn’t pass the user_id value.

N/A

`product_category`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`click`	At least one event is missing a product category, `"prNca"` (Collect events), or `"customData":"category"` (UA events).	Ensure the `click` event is passing the product category: `"prNca"` (Collect events) or `"customData":"category"` (UA events).	N/A No impact at the moment.
`detail`	At least one event is missing a product category, `"prNca"` (Collect events), or `"customData":"category"` (UA events).	Ensure that detail event is passing the product category: `"prNca"` (Collect events) or `"customData":"category"` (UA events).	N/A
`addToCart`	At least one event is missing a product category, `"prNca"` (Collect events), or `"customData":"category"` (UA events).	Ensure that cart event is passing the product category: `"prNca"` (Collect events) or `"customData":"category"` (UA events).	N/A
`removeFromCart`	At least one event is missing a product category, `"prNca"` (Collect events), or `"customData":"category"` (UA events).	Ensure that cart event is passing the product category: `"prNca"` (Collect events) or `"customData":"category"` (UA events).	N/A
`purchase`	At least one event is missing a product category, `"prNca"` (Collect events), or `"customData":"category"` (UA events).	Ensure that purchase event is passing the product category: `"prNca"` (Collect events) or `"customData":"category"` (UA events).	N/A

click

At least one event is missing a product category, "prNca" (Collect events), or "customData":"category" (UA events).

Ensure the click event is passing the product category: "prNca" (Collect events) or "customData":"category" (UA events).

N/A

No impact at the moment.

detail

At least one event is missing a product category, "prNca" (Collect events), or "customData":"category" (UA events).

Ensure that detail event is passing the product category: "prNca" (Collect events) or "customData":"category" (UA events).

N/A

addToCart

At least one event is missing a product category, "prNca" (Collect events), or "customData":"category" (UA events).

Ensure that cart event is passing the product category: "prNca" (Collect events) or "customData":"category" (UA events).

N/A

removeFromCart

At least one event is missing a product category, "prNca" (Collect events), or "customData":"category" (UA events).

Ensure that cart event is passing the product category: "prNca" (Collect events) or "customData":"category" (UA events).

N/A

purchase

At least one event is missing a product category, "prNca" (Collect events), or "customData":"category" (UA events).

Ensure that purchase event is passing the product category: "prNca" (Collect events) or "customData":"category" (UA events).

N/A

`product_brand`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`click`	At least one event is missing the product brand: `"prNbr"` (Collect events), or `"customData":"brand"` (UA events).	Ensure that the event is sending the product brand: `"prNbr"` (Collect events) or `"customData":brand"` (UA events).	N/A
`detail`	At least one event is missing the product brand: `"prNbr"` (Collect events), or `"customData":"brand"` (UA events).	Ensure that the event is sending the product brand: `"prNbr"` (Collect events) or `"customData":brand"` (UA events).	N/A
`addToCart`	At least one event is missing the product brand: `"prNbr"` (Collect events), or `"customData":"brand"` (UA events).	Ensure that the event is sending the product brand: `"prNbr"` (Collect events) or `"customData":brand"` (UA events).	N/A
`removeFromCart`	At least one event is missing the product brand: `"prNbr"` (Collect events), or `"customData":"brand"` (UA events).	Ensure that the event is sending the product brand: `"prNbr"` (Collect events) or `"customData":brand"` (UA events).	N/A
`purchase`	At least one event is missing the product brand: `"prNbr"` (Collect events), or `"customData":"brand"` (UA events).	Ensure that the event is sending the product brand: `"prNbr"` (Collect events) or `"customData":brand"` (UA events).	N/A

click

At least one event is missing the product brand: "prNbr" (Collect events), or "customData":"brand" (UA events).

Ensure that the event is sending the product brand: "prNbr" (Collect events) or "customData":brand" (UA events).

N/A

detail

At least one event is missing the product brand: "prNbr" (Collect events), or "customData":"brand" (UA events).

Ensure that the event is sending the product brand: "prNbr" (Collect events) or "customData":brand" (UA events).

N/A

addToCart

At least one event is missing the product brand: "prNbr" (Collect events), or "customData":"brand" (UA events).

Ensure that the event is sending the product brand: "prNbr" (Collect events) or "customData":brand" (UA events).

N/A

removeFromCart

At least one event is missing the product brand: "prNbr" (Collect events), or "customData":"brand" (UA events).

Ensure that the event is sending the product brand: "prNbr" (Collect events) or "customData":brand" (UA events).

N/A

purchase

At least one event is missing the product brand: "prNbr" (Collect events), or "customData":"brand" (UA events).

Ensure that the event is sending the product brand: "prNbr" (Collect events) or "customData":brand" (UA events).

N/A

`transaction_affiliation`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`purchase`	At least one purchase event is missing an affiliation (`"custom_datas":"c_original_event_data":"ta"`).	Ensure that the event is sending the affiliate ID `ta`.	N/A

purchase

At least one purchase event is missing an affiliation ("custom_datas":"c_original_event_data":"ta").

Ensure that the event is sending the affiliate ID ta.

N/A

`transaction_coupon`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`purchase`	At least one purchase event is missing a coupon value (`"custom_datas":"c_original_event_data":"tc"`).	Ensure that the event is sending the coupon value `tc`.	N/A

purchase

At least one purchase event is missing a coupon value ("custom_datas":"c_original_event_data":"tc").

Ensure that the event is sending the coupon value tc.

N/A

`PAL_search_id`

Event types Cause Solution Impact

Event types	Cause	Solution	Impact
`addToCart`	At least one add to cart event from search, recommendations, and CL powered by Coveo is missing a `CoveoSearchUID` in the `pal` (Product Action List) section.	Ensure that events from a search result list (or search API call) sends the `searchUid` as part of the `pal` parameter of Collect events. The format should be the following: `"coveo:search:SEARCH_UID"`.	May break the attribution and consequently the dashboard (in case it’s possible to add a product to the cart and bypass the click).

addToCart

At least one add to cart event from search, recommendations, and CL powered by Coveo is missing a CoveoSearchUID in the pal (Product Action List) section.

Ensure that events from a search result list (or search API call) sends the searchUid as part of the pal parameter of Collect events. The format should be the following: "coveo:search:SEARCH_UID".

May break the attribution and consequently the dashboard (in case it’s possible to add a product to the cart and bypass the click).