---
title: Intent-Aware Product Ranking
slug: m61h0552
canonical_url: https://docs.coveo.com/en/m61h0552/
collection: glossary
source_format: adoc
---
# Intent-Aware Product Ranking
A [Coveo Machine Learning (Coveo ML)](https://docs.coveo.com/en/188/) {doctitle} (IAPR) [model](https://docs.coveo.com/en/1012/) leverages [product embeddings](https://docs.coveo.com/en/laei9434/) and vectors to analyze users' sessions and [queries](https://docs.coveo.com/en/231/) to personalize product ranking on search and listing pages.