---
title: Overview dashboard
slug: m16b0577
canonical_url: https://docs.coveo.com/en/m16b0577/
collection: coveo-for-commerce
source_format: adoc
---
# Overview dashboard

The **Overview** [dashboard](https://docs.coveo.com/en/256/) on the [**Advanced Reports**](https://platform.cloud.coveo.com/admin/#/orgid/usage/advanced-reports/) ([platform-ca](https://platform-ca.cloud.coveo.com/admin/#/orgid/usage/advanced-reports/) | [platform-eu](https://platform-eu.cloud.coveo.com/admin/#/orgid/usage/advanced-reports/) | [platform-au](https://platform-au.cloud.coveo.com/admin/#/orgid/usage/advanced-reports/)) page provides a snapshot of your site's overall performance over a specified period.
It's divided into several charts, each dedicated to a key [metric](https://docs.coveo.com/en/263/) that contributes to the overall performance.
Furthermore, each chart contains a visual breakdown of the [attribution](#metrics-attributed-to-coveo) that affects the [metric](https://docs.coveo.com/en/263/).

![The Overview dashboard | Coveo for Commerce](https://docs.coveo.com/en/assets/images/coveo-for-commerce/images/value-reporting/dashboard-overview.png)

The **Overview** [dashboard](https://docs.coveo.com/en/256/) includes the following [metric](https://docs.coveo.com/en/263/) charts:

* [Total revenue](#total-revenue-chart)

* [Total transactions](#total-transactions-chart)

* [Conversion rate](#conversion-rate-chart)

* [Average order value](#average-order-value-chart)

* [Average clickthrough rate](#average-clickthrough-rate-chart)

* [Average click rank](#average-click-rank-chart)

* [Top selling products](#top-selling-products-chart)

## What is a session?

Although [sessions](https://docs.coveo.com/en/oa8g3582/) aren't specifically listed in the **Overview** [dashboard](https://docs.coveo.com/en/256/), they're often used to calculate the [metrics](https://docs.coveo.com/en/263/) listed there.

At Coveo, a [session](https://docs.coveo.com/en/oa8g3582/) starts with the first [event](https://docs.coveo.com/en/260/) a [visitor](https://docs.coveo.com/en/nbub9475/) generates and ends after 30 minutes of inactivity.
For a given [visitor](https://docs.coveo.com/en/nbub9475/), if a new [event](https://docs.coveo.com/en/260/) is generated after 30 minutes of inactivity, it results in a new [session](https://docs.coveo.com/en/oa8g3582/) with a new [visit ID](https://docs.coveo.com/en/272/).

To be considered Coveo-related, the [session](https://docs.coveo.com/en/oa8g3582/) must contain search, product listing, or recommendation actions.

## Metrics attributed to Coveo

Most [metrics](https://docs.coveo.com/en/263/) in the **Overview** [dashboard](https://docs.coveo.com/en/256/) are the result of the combined value of the different Coveo [product discovery solutions](https://docs.coveo.com/en/o9cf0524/).

You can also see how much a specific [solution](https://docs.coveo.com/en/o9cf0524/) contributed to a [metric](https://docs.coveo.com/en/263/)’s total value.
For example, the revenue of a product within a transaction can be [attributed](https://docs.coveo.com/en/m7l98577/) to the [Search](https://docs.coveo.com/en/m16c0086#what-is-search-attribution), [Product listings](https://docs.coveo.com/en/m16f0307#what-is-product-listing-attribution), or [Recommendations](https://docs.coveo.com/en/m16h0193#what-is-recommendation-attribution) [solutions](https://docs.coveo.com/en/o9cf0524/).

The [attribution](https://docs.coveo.com/en/m1ae0440/) of a purchased product to a Coveo [solution](https://docs.coveo.com/en/o9cf0524/) is determined by examining the [visitor](https://docs.coveo.com/en/nbub9475/)’s [touchpoints](https://docs.coveo.com/en/o6ha0421/) before the purchase.

The general [attribution](https://docs.coveo.com/en/m7l98577/) mechanism is to track a unique identifier (UID) throughout the [visitor](https://docs.coveo.com/en/nbub9475/)’s journey leading up to the purchase.
This UID is generated when a search [query](https://docs.coveo.com/en/231/) or request is made to the Commerce or Search APIs.
It's included in subsequent click actions on search results, product listings, or recommendations.

Coveo can track this UID to determine which [touchpoint](https://docs.coveo.com/en/o6ha0421/) led to the purchase.

## Total revenue chart

Expand the following sections to learn about the **Total revenue** chart, depending on the tracking method you use:

**Event protocol**
<details><summary>Details</summary>

The **Total revenue** chart displays the sum of the [gross revenue](https://docs.coveo.com/en/nc1a0009#gross-revenue) earned from all [purchase events](https://docs.coveo.com/en/l39m0327/) that occurred within the chosen filters.

This chart also displays the portion of the total gross revenue that's earned through Coveo [solutions](https://docs.coveo.com/en/o9cf0524/).

The bar graph highlights the purchases [attributed](https://docs.coveo.com/en/m7l98577/) to the Search, Product listings, and Recommendations [solutions](https://docs.coveo.com/en/o9cf0524/).

</details>

**Coveo UA**
<details><summary>Details</summary>

The **Total revenue** chart displays the sum of the [gross revenue](https://docs.coveo.com/en/nc1a0009#gross-revenue) earned from all [purchase events](https://docs.coveo.com/en/l39m0327/) that occurred within the chosen filters.

This chart also displays the portion of the total gross revenue that's earned through Coveo [solutions](https://docs.coveo.com/en/o9cf0524/).

The bar graph highlights the purchases [attributed](https://docs.coveo.com/en/m7l98577/) to the Search, Product listings, and Recommendations [solutions](https://docs.coveo.com/en/o9cf0524/).

</details>

### How is total revenue calculated?

Expand the following sections to learn how the revenue metric is calculated based on the tracking method you use:

**Event protocol**
<details><summary>Details</summary>

The sum of the [gross](https://docs.coveo.com/en/nc1a0009#gross-revenue) `[revenue](https://docs.coveo.com/en/l29e0540#revenue-monetary-values)` (from the `transaction` property) from every product sold in each [purchase events](https://docs.coveo.com/en/l39m0327/).

```txt
SUM (gross revenue)
```

</details>

**Coveo UA**
<details><summary>Details</summary>

The sum of the [gross](https://docs.coveo.com/en/nc1a0009#gross-revenue) `[revenue](https://docs.coveo.com/en/l29e0540#revenue-monetary-values)` (from the `transaction` property) from every product sold in each [purchase events](https://docs.coveo.com/en/l39m0327/).

```txt
SUM (gross revenue)
```

</details>

> **Note**
>
> Revenue is reported in `USD` and calculated as either _net_ or _gross_ revenue:
> 
> * Net revenue excludes taxes, shipping costs, and discounts.
> 
> * Gross revenue includes taxes, shipping costs, and discounts.
> 
> The [**Top selling products**](#top-selling-products-chart) [metric](https://docs.coveo.com/en/263/) displays net revenue figures.
> All other reported revenue [metrics](https://docs.coveo.com/en/263/) use gross revenue, unless otherwise stated.
> 
> See [About revenue](https://docs.coveo.com/en/nc1a0009/) for more information on how the revenue [metrics](https://docs.coveo.com/en/263/) are calculated.

## Total transactions chart

Expand the following sections to learn about the **Total transactions** chart based on the tracking method you use:

**Event protocol**
<details><summary>Details</summary>

The **Total transactions** chart shows the total number of [purchase events](https://docs.coveo.com/en/l39m0327/) within the chosen filters.
Each purchase event can contain multiple products and can be [attributed](https://docs.coveo.com/en/m7l98577/) to multiple [solutions](https://docs.coveo.com/en/o9cf0524/).

</details>

**Coveo UA**
<details><summary>Details</summary>

The **Total transactions** chart shows the total number of [purchase events](https://docs.coveo.com/en/l39m0327/) within the chosen filters.
Each purchase event can contain multiple products and can be [attributed](https://docs.coveo.com/en/m7l98577/) to multiple [solutions](https://docs.coveo.com/en/o9cf0524/).

</details>

The bar graph highlights the transactions [attributed](https://docs.coveo.com/en/m7l98577/) to the Search, Product listings, and Recommendations [solutions](https://docs.coveo.com/en/o9cf0524/).

### How are transactions calculated?

Expand the following sections to learn how transactions are calculated based on the tracking method you use:

**Event protocol**
<details><summary>Details</summary>

The total number of `purchase` events.

For more information on how purchase events are logged and measured, see [Capture a purchase event](https://docs.coveo.com/en/o1n93059/).

```txt
SUM (purchase events)
```

</details>

**Coveo UA**
<details><summary>Details</summary>

The total number of [commerce events](https://docs.coveo.com/en/l29e0540/) that contain the `purchase` [action](https://docs.coveo.com/en/l29e0540#product-action-types).

For more information on how purchase events are logged and measured, see [Capture a purchase event](https://docs.coveo.com/en/l39m0327/).

```txt
SUM (commerce events with action = purchase)
```

</details>

> **Important**
>
> When a single [transaction](#total-transactions-chart) contains multiple products, it's [attributed](https://docs.coveo.com/en/m7l98577/) to each of the [solutions](https://docs.coveo.com/en/o9cf0524/) that's credited for one or more of the products in the transaction.
> However, Coveo [attributes](https://docs.coveo.com/en/m7l98577/) transactions based on the unique [touchpoints](https://docs.coveo.com/en/o6ha0421/) involved, not the total number of products.
> 
> For example, a transaction contains four different products, each [attributed](https://docs.coveo.com/en/m7l98577/) to a specific [solution](https://docs.coveo.com/en/o9cf0524/):
> 
> * Product 1: Search
> 
> * Product 2: Product listings
> 
> * Product 3: Product listings
> 
> * Product 4: Recommendations
> 
> In this example, even though the Product listings [solution](https://docs.coveo.com/en/o9cf0524/) is responsible for two products, only one transaction is [attributed](https://docs.coveo.com/en/m7l98577/) to the Product listings [solution](https://docs.coveo.com/en/o9cf0524/).
> 
> This means that the transaction is [attributed](https://docs.coveo.com/en/m7l98577/) as follows:
> 
> * One transaction is [attributed](https://docs.coveo.com/en/m7l98577/) to the Search [solution](https://docs.coveo.com/en/o9cf0524/)
> 
> * One transaction is [attributed](https://docs.coveo.com/en/m7l98577/) to the Product listings [solution](https://docs.coveo.com/en/o9cf0524/)
> 
> * One transaction is [attributed](https://docs.coveo.com/en/m7l98577/) to the Recommendations [solution](https://docs.coveo.com/en/o9cf0524/)
> 
> * One transaction is [attributed](https://docs.coveo.com/en/m7l98577/) to Coveo

## Conversion rate chart

The **Conversion rate** chart displays the sum of the completed [sessions](https://docs.coveo.com/en/oa8g3582/) with at least one transaction, divided by the sum of the completed [sessions](https://docs.coveo.com/en/oa8g3582/), within the chosen filters.

The line graph shows the conversion rates for the Search, Product listings, and Recommendations [solutions](https://docs.coveo.com/en/o9cf0524/).

### How is the conversion rate calculated?

The sum of the completed [sessions](https://docs.coveo.com/en/oa8g3582/) with at least one [transaction](https://docs.coveo.com/en/m16b0577#total-transactions-chart), divided by the total number of completed sessions.

```txt
SUM (completed sessions with at least one transaction) / SUM (completed sessions)
```

> **Notes**
>
> * The **Conversion rate with Coveo** metric is the sum of the completed [sessions](https://docs.coveo.com/en/oa8g3582/) that involved a Coveo [solution](https://docs.coveo.com/en/o9cf0524/) (**Search**, **Product listings**, or **Recommendations**) with at least one transaction, divided by the total number of completed sessions that involved any Coveo [solution](https://docs.coveo.com/en/o9cf0524/).
>  
> ```txt
SUM (completed sessions involving a Coveo solution with at least one transaction) / SUM (completed sessions involving a Coveo solution)
```
> 
> * The conversion rate for a specific Coveo [solution](https://docs.coveo.com/en/o9cf0524/), such as **Search**, is the sum of the completed [sessions](https://docs.coveo.com/en/oa8g3582/) involving that [solution](https://docs.coveo.com/en/o9cf0524/) with at least one transaction, divided by the total number of completed sessions in which that Coveo [solution](https://docs.coveo.com/en/o9cf0524/) was used.
>  
> ```txt
SUM (completed sessions involving the solution with at least one transaction) / SUM (completed sessions involving that solution)
```
> 
> * The **Conversion rate without Coveo** metric is the sum of the completed [sessions](https://docs.coveo.com/en/oa8g3582/) that didn't involve any Coveo [solutions](https://docs.coveo.com/en/o9cf0524/) with at least one transaction, divided by the total number of completed sessions that didn't involve any Coveo [solutions](https://docs.coveo.com/en/o9cf0524/).
>  
> If Coveo [solutions](https://docs.coveo.com/en/o9cf0524/) are used across the whole commerce experience, there will be few [sessions](https://docs.coveo.com/en/oa8g3582/) that don't involve a Coveo [solution](https://docs.coveo.com/en/o9cf0524/), so the denominator may be very small.
> As a result, the **Conversion rate without Coveo** may appear disproportionately high.
>  
> ```txt
SUM (completed sessions that didn't involve any Coveo solutions with at least one transaction) / SUM (completed sessions that didn't involve any Coveo solutions)
```

## Average order value chart

The **Average order value** (AOV) chart displays the average gross [revenue](#total-revenue-chart) per [transaction](#total-transactions-chart), within the chosen filters.

The line graph highlights how the AOV is [attributed](https://docs.coveo.com/en/m7l98577/) to the Search, Product listings, and Recommendations [solutions](https://docs.coveo.com/en/o9cf0524/).

### How is the AOV calculated?

The average order value (AOV) is the sum of the transaction [revenue](https://docs.coveo.com/en/m16b0577#total-revenue-chart), divided by the total number of [transactions](https://docs.coveo.com/en/m16b0577#total-transactions-chart).

```txt
SUM (total transaction revenue) / SUM (transactions)
```

## Average clickthrough rate chart

The **Average clickthrough rate** chart shows the proportion of times products were returned and followed by at least one related product click, within the chosen filters.

The line graph highlights how the [clickthrough rate](https://docs.coveo.com/en/2041#search-event-clickthrough-2) is [attributed](https://docs.coveo.com/en/m7l98577/) to the Search, Product listings, and Recommendations [solutions](https://docs.coveo.com/en/o9cf0524/).

### How is the average clickthrough rate calculated?

Expand the following sections to learn how the average clickthrough rate metric is calculated depending on the Coveo API your implementation targets:

**Commerce API**
<details><summary>Details</summary>

The sum of the requests to the [Commerce API](https://docs.coveo.com/en/103/) that were followed by at least one click event (with a matching unique identifier value), divided by the total number of search requests to the Commerce API.

Requests must be either a [search](https://docs.coveo.com/en/103#tag/Search), a [recommendations](https://docs.coveo.com/en/103#tag/Recommendations), or a [listings](https://docs.coveo.com/en/103#tag/Listings) request.

```text
SUM (requests to the Commerce API followed by a click event) / SUM (requests to the Commerce API)
```

</details>

**Search API**
<details><summary>Details</summary>

The sum of the [search events](https://docs.coveo.com/en/2949#search-performsearch) that were followed by at least one [click event](https://docs.coveo.com/en/2949#click-documentview) (with a matching unique identifier value), divided by the total number of search events.

```text
SUM (search events followed by a click event) / SUM (search events)
```

</details>

## Average click rank chart

The **Average click rank** chart displays the average position of clicked products, within the chosen filters.

The line graph highlights how the [average click rank](https://docs.coveo.com/en/2041#average-click-rank) is [attributed](https://docs.coveo.com/en/m7l98577/) to the Search, Product listings, and Recommendations [solutions](https://docs.coveo.com/en/o9cf0524/).

> **Tip**
>
> A lower click rank is better, because it means that the product was well positioned.

### How is the average click rank calculated?

Expand the following sections to learn how the average click rank metric is calculated depending on the Coveo API your implementation targets:

**Commerce API**
<details><summary>Details</summary>

The sum of the `position` values for all click events that followed a request to the [Commerce API](https://docs.coveo.com/en/103/), divided by the total number of click events that followed a request to the [Commerce API](https://docs.coveo.com/en/103/).

Requests must be a [search](https://docs.coveo.com/en/103#tag/Search), [recommendations](https://docs.coveo.com/en/103#tag/Recommendations), or [listings](https://docs.coveo.com/en/103#tag/Listings) request.

```txt
SUM (position values for all click events that followed a request to the Commerce API) / SUM (click events that followed a request to the Commerce API)
```

</details>

**Search API**
<details><summary>Details</summary>

The sum of the [`documentPosition`](https://docs.coveo.com/en/2064#documentposition-unsigned-integer) values for all [click events](https://docs.coveo.com/en/2949#click-documentview) that followed a [search event](https://docs.coveo.com/en/2949#search-performsearch), divided by the total number of click events that followed a search event.

```txt
SUM (documentPosition values for all click events that followed a search event) / SUM (click events that followed a search event)
```

</details>

## Top selling products chart

The top ten products or product groups that generated the most net revenue, within the chosen filters.

### How are top selling products determined?

Expand the following sections to learn how the top selling products are determined depending on the Coveo API your implementation targets:

**Commerce API**
<details><summary>Details</summary>

The products or product groups included in click events that followed a request to the [Commerce API](https://docs.coveo.com/en/103/) and generated the most net revenue.

Requests must be either a [search](https://docs.coveo.com/en/103#tag/Search), [recommendations](https://docs.coveo.com/en/103#tag/Recommendations), or [listings](https://docs.coveo.com/en/103#tag/Listings) request.

</details>

**Search API**
<details><summary>Details</summary>

The products or product groups contained in [click events](https://docs.coveo.com/en/2949#click-documentview) that followed a [search event](https://docs.coveo.com/en/2949#search-performsearch) to which a purchase was [attributed](https://docs.coveo.com/en/m7l98577/) that generated the most net revenue.

</details>

## Discrepancies between reports

Figures shown for metrics in the Commerce Advanced Reports may differ from those for the same metrics in the [**Reports**](https://platform.cloud.coveo.com/admin/#/orgid/usage/reports/) ([platform-ca](https://platform-ca.cloud.coveo.com/admin/#/orgid/usage/reports/) | [platform-eu](https://platform-eu.cloud.coveo.com/admin/#/orgid/usage/reports/) | [platform-au](https://platform-au.cloud.coveo.com/admin/#/orgid/usage/reports/)) page of the Coveo Administration Console.
These discrepancies typically occur because different reports use distinct filters and processing rules when calculating figures for the same metric.