---
title: Support business intelligence
slug: '2020'
canonical_url: https://docs.coveo.com/en/2020/
collection: coveo-analytics
source_format: adoc
---
# Support business intelligence
Understanding what people are searching for can provide valuable business intelligence (BI).
The **Summary** dashboard in [Coveo Administration Console](https://docs.coveo.com/en/183/) [reports](https://docs.coveo.com/en/266/) can be reviewed often to identify potential business issues.
You can look for changes in trends or queried topics (see [Review trends from the Summary dashboard](https://docs.coveo.com/en/1559/)).
While some changes will be expected, others may reveal important business issues.

**Examples**

* Following the release of a new surfboard on your sports supplies Coveo-powered commerce interface, customers may encounter issues with a part of the product.
Looking at the combination of **Top Queries** and **Top Documents** cards can help in the early detection of the problems.

![summary tab top queries](https://docs.coveo.com/en/assets/images/coveo-analytics/summary-tab.png)

* Regional differences in customer searches may indicate language issues such as poor translation or climate-related issues such as the device not working well in hot and humid locations.